Why CISOs don’t want to work with your innovative solution – and what you can do about it

Why CISOs don’t want to work with your innovative solution – and what you can do about it

There’s a common narrative that CISOs are constantly frustrated with security vendors, while vendors claim that security leaders aren’t giving their innovative solutions a fair chance. But does this tension truly exist? At Beyond Products we were curious about this disconnect. Our investigation culminated in “The State of Innovation in Security 2025” report (published on…

How to generate maximum impact in cybersecurity with effective content distribution

How to generate maximum impact in cybersecurity with effective content distribution

Many companies invest heavily in creating quality content but forget one essential component: how do you ensure that content actually gets seen? You probably recognize this… that brilliant article where your point of view on cybersecurity comes across great. You’re proud of the content, just like your colleagues. But then comes the quarterly evaluation… where…

Anja den Hertog standing next to the title of the article about how to write great trend reports in 2025.

Get the most from your 2025 trend report—now and in the years to come.

It’s January again—the 2025 trend reports are everywhere. You’ve spent months working on yours. The result is impressive—strong content, visually appealing—but… where are the downloads? The views? The visibility? What’s going wrong? The same question comes up every year: How do we make it work? Usually around March or April, when it’s already too late…

How We Ensured All Cybersecurity Professionals Discovered Our Book ‘Security Innovation Stories

How We Ensured All Cybersecurity Professionals Discovered Our Book ‘Security Innovation Stories

“We’ve seen your book all over LinkedIn,” Chantal Stekelenburg remarked when Bram de Bruijn, co-founder of Beyond Products, was a guest on the Angry Nerds Podcast. This comment captures the essence of the marketing campaign behind Security Innovation Stories, Bram’s book, which was launched in February 2024. The book, written by Bram and promoted by…

From orientation to purchase: The added value of your security expertise for potential customers

From orientation to purchase: The added value of your security expertise for potential customers

In cybersecurity, sales are primarily about building trust. A potential customer will only engage with you once they are certain that you are the cybersecurity specialist for them and that your solution addresses their problems or mitigates their risks. To reach that point, prospects need your guidance. But how do you offer them that helping…

The “Just Enough” Mindset: A Hurdle in Dutch Innovation Culture in Cybersecurity

The “Just Enough” Mindset: A Hurdle in Dutch Innovation Culture in Cybersecurity

We’re doing well, but there’s plenty of room for improvement. That seems to be the general message when looking at the innovation climate in the Netherlands – and across the European Union. While the European tech sector has a solid foundation, we continue to lag behind the United States and China, where the importance of…

A website for your cybersecurity product: 7 do’s and don’ts

A website for your cybersecurity product: 7 do’s and don’ts

Your website is your 24/7 sales channel. It’s the first impression of your cybersecurity solution. It shows what your product can mean for your potential customer and indicates for whom the solution is suitable—at least, it should. Unfortunately, we see many websites for cybersecurity solutions that completely miss the mark. That’s a shame, because if…