MARKETING AGENCY FOR CYBERSECURITY & IT

Know what moves your customer and make sure they come to you.

Decision-makers choose the brand they trust, long before the first conversation. We build that trust, with proven go-to-market strategies based on real market insights.

Schedule an introductionHow we work
Play

TRUSTED BY CYBERSECURITY & IT COMPANIES IN THE BENELUX

Go-to market bijgesteld

CISO · Enterprise security

80%

SIS interview afgerond

CISO · Enterprise security

100%

sounds familiar?

You have a good product, but the market doesn’t see it.

The product is almost never the problem, it’s the story. The story becomes stronger when you know what really moves your customer before he knocks on your door, before he comes to you.

01

Nobody understands what you are selling

No matter how hard you try to explain what you are selling, it doesn’t land. Customers nod, but do they understand? You don’t know which hook works for which decision-maker. And your marketer? They’re struggling too.

02

Everything looks the same. Customers don’t see the difference.

Agentic AI, Zero Trust, next gen security. Every competitor uses the same terms. You don’t stand out, not because your offering falls short, but because your story doesn’t stand out.

03

A trust market, but you can’t share everything

Security is built on trust, but customer cases remain confidential. How do you build authority without opening up your customer book?

04

You know your buyer, but do you speak their language?

The motivations of a CISO or IT-director are specific and context-dependent. Whoever aligns with what’s really going on wins trust. Whoever doesn’t has already lost before the conversation begins.

MARKETING today

“If you remain invisible, the world doesn’t become safer.”

Many security companies are reluctant to talk about what they do, let alone what they sell. They’re afraid of coming across as pushy and therefore remain invisible to the people who need them.

We make sure you take that step, with the right message, for the right person, through the right channel.

Only then do you make a real impact.

Bram de Bruijn

Founder Beyond Products & Security Innovation Stories

Follow Bram on LinkedIn

four tracks, one growth path

Four tracks that together form a growth path.

From buyer insight to visibility and conversion. Each track works independently and reinforces the others.

01 insight

Growth Insights

Market research among your target audience, for proposition tests and research reports. We turn the answers into usable insights.

Project basis

02 strategy

Growth Strategy

Determines what you tell and to whom, based on evidence. Clear, distinctive and credible to the right decision-makers.

6 weeks

03 execution

Growth Services

Makes your story structurally visible. Your own marketing team, for a fixed monthly fee, adjusted based on real insights.

Ongoing

04 Conversion

Growth Conversion

Captures the demand that already exists. Based on behavioral signals from visitors, no warm lead goes unnoticed.

Ongoing

View the tracks in detailSchedule an introduction

how we work

From markt conversation to grow strategy that works

01

Interview with a CISO or IT director

We speak independently with security decision-makers about challenges, decision-making processes and what convinces them on a daily basis.

02

Pattern recognition across hundreds of conversations

Individual stories are systematically analyzed. Which objections keep recurring? Which arguments actually work?

03

Buyer intelligence for your situation

Insights are translated into what’s holding your buyer back, which message resonates and how you build trust.

04

Strategy and execution based on evidence

Only then do we build. Positioning, content, demand generation, everything built on what we know, not what we assume.

why our approach is different

We build strategy on evidence, not assumptions. Through Security Innovation Stories we speak structurally with CISOs, CIOs and IT directors to understand what really moves buyers. All to gain insight. That market intelligence is present in everything we do.

300+

Interviews with security companies

1.000+

Visitors per month

100%

Independent platform

What customers say about us

Christian Prickaerts
“With Beyond Products, we can rely on expertise that is highly unique — if only because of the security and domain expertise — and that aligns perfectly with our company goals.”
Christian PrickaertsFox Crypto
Heleen van de Groep
“Beyond Products helped us position our expertise cleverly and translate it into visibility. We now reach exactly the municipalities and CISOs we want to activate.”
Heleen van de GroepBrooklyn Partners
Marc Schilderman

“Their security experience is of great value. They understand us, our target audience, and one word is enough for content.”

Marc SchildermanTriOpSys
Guus Stigter

“During the successful launch of our new security service, we’ve continually been able to give sufficient attention to both our existing customers and the Dutch market.”

Guus StigterUbiqu

frequently asked questions

What others wanted to know before they started


Don't see your question? Feel free to ask and contact us.

No, that's not required. We always start with Growth Strategy (6 weeks), in which we substantiate your positioning, story and channels. This is often followed by Growth Services (6 weeks), for operational execution with content, ABM and demand generation. Growth Insights can be added at any desired time, for example for research you want to publish, or to thoroughly test your positioning once again.

Our approach is made for B2B cybersecurity and IT companies that target CIOs, CISOs and CTOs. That's a demanding target audience that rarely responds to generic marketing, and our approach is specifically designed for that.

We carry out the research ourselves, based on quantitative and qualitative research among your market and target audience. Our focus is entirely on cybersecurity and IT, which means we already know the context, language and considerations of CIOs, CISOs and CTOs before we even start. That saves time and delivers sharper, better substantiated insights than generic market research.

We prefer not to talk in terms of a fixed number of leads, because that depends on too many factors, such as your market, your offering and your current starting position. What we do often see is that customers relatively quickly notice more traffic and engagement. Concrete results in leads and revenue usually follow at a later stage, once positioning and execution are well aligned.

Yes, that's always possible. In a no-obligation introductory conversation we discuss your situation and together look at which track best fits. Schedule your introductory conversation here.


Ready to grow from unknown to trusted?


You'll recognize this if you're ready

You have a strong product, but the story doesn't land with the right decision-makers

You lack insight into why deals stall and you know assumptions cost you money

You want to become structurally visible, not with separate campaigns but with a plan

Plan an introduction

No obligations, we'll look together at where you stand.