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What makes innovation in the security domain so difficult? And what is the reason criminals do succeed in innovation?
70 – 90% of new product launches fail… Why is launching new products/services such a challenge for companies?
And how do you increase the chances of success?
It’s worth it to regularly review your organisation and explore new business models. Where are the biggest opportunities to strengthen your market position?
What makes a product marketing strategy future-proof? In this article, 10 trends to capture a competitive market position.