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The “Just Enough” Mindset: A Hurdle in Dutch Innovation Culture in Cybersecurity

The “Just Enough” Mindset: A Hurdle in Dutch Innovation Culture in Cybersecurity

We’re doing well, but there’s plenty of room for improvement. That seems to be the general message when looking at the innovation climate in the Netherlands – and across the European Union. While the European tech sector has a solid foundation, we continue to lag behind the United States and China, where the importance of…

A website for your cybersecurity product: 7 do’s and don’ts

A website for your cybersecurity product: 7 do’s and don’ts

Your website is your 24/7 sales channel. It’s the first impression of your cybersecurity solution. It shows what your product can mean for your potential customer and indicates for whom the solution is suitable—at least, it should. Unfortunately, we see many websites for cybersecurity solutions that completely miss the mark. That’s a shame, because if…

Split-screen illustratie: links een robot die content typt met 'expectation' erboven, rechts een persoon die een video opneemt met 'reality' erboven, wat het contrast toont tussen AI-gedreven massa content en waardevolle video content

How AI changes your content marketing strategy 2025 – but not how you’d expect…

De uitdaging voor 2025 is duidelijk: Onderscheid jezelf – of verdwijn in de massa. Het internet barst van de me-too content, en AI maakt het er niet beter op. En dat is niet alleen maar slecht nieuws, vind ik zelf. Want de noodzaak tot het maken van écht goede content was nog nooit zo groot….

Marloes van Vliet en Michelle Wols wrote this article about how you can built your cybersecurity marketing strategy in 2025.

Growing your business in 2025? Trust and confidence are the keywords.

Marketing Strategy 2025 for Security & IT Growing your business in 2025? Trust and confidence are the key words. Written by: Michelle Wols Marloes van Vliet In March 2020, during the first COVID-19 lockdowns in Europe and the US, “Zoombombing” emerged as a shocking example of the vulnerability of digital workplaces. This incident marked the…

Een prijslijst voor ijsjes afgeplakt illustreert het belang van prijzen op je website voor transparantie en klantenvertrouwen

Reconsider your “no prices on the website” policy

The importance of pricing in the purchasing process is undeniable. Tenders focus on finding the best price-to-quality ratio, often heavily weighting lower prices. In the marketing mix, price stands alongside product, place, and promotion as a core component. Yet, many software companies opt to keep their prices off their websites. They worry about competitors seeing…

Why your marketing manager will leave within 3 months and how to prevent it

Why your marketing manager will leave within 3 months and how to prevent it

The turnover of marketers in the Netherlands is high. According to figures from market research agency Giant, the turnover is higher than in other professional groups: 29% of Dutch marketers found a new job in 2023, and they stay with the same employer for an average of 3.4 years. We certainly see this reflected in…

Leveraging LinkedIn for cybersecurity marketing is an untapped opportunity

Leveraging LinkedIn for cybersecurity marketing is an untapped opportunity

Even if you know your target audience well and your product is technically robust, customers won’t just come knocking on your door. By sharing your valuable cybersecurity expertise, they get to know your organization, build trust in you as a specialist, and the sales will naturally follow. Knowledge sharing is, therefore, a strong starting point…