Ubiqu’s technical identity solutions clearly communicated

Turning technical innovation into commercial impact: that was the challenge for Ubiqu. Beyond Products transformed their complex identity solutions into a clear narrative that resonates immediately, accelerates sales processes, and helps prepare for the eIDAS 2.0 regulation coming into force in 2026.

Technical complexity versus commercial clarity

Ubiqu operates as a frontrunner in the market for digital identity solutions, with a deadline for eIDAS 2.0 compliance set for 2026. In this still emerging market, Ubiqu faced a dual challenge: translating their highly advanced technical story into clear marketing communication, and creating awareness in a market that is still taking shape.

Their patented technology for securing mobile transactions is groundbreaking, but explaining it to potential customers required significant time and effort, limiting the scalability of their sales process. As a pioneer in this emerging market, it was essential not only to explain their solution, but also to educate the market on why this technology is needed.

From marketing strategy to implementation

Growth strategy and customer profiling

Through in-depth strategy sessions with the Ubiqu team, we analysed their existing customer base. We developed detailed customer profiles and defined a focused growth strategy centred on specific products and market segments. This ensured a clear and consistent focus across all marketing activities.

Value proposition and messaging framework

We developed a sharp messaging framework that clearly communicated Ubiqu’s value proposition. This framework was translated into an effective sales deck in which the products are explained clearly. This not only accelerated sales conversations, but also provided concrete guidance for follow-up.

Marketing as a Service

Ubiqu gained access to a full marketing team, consisting of content marketers, a videographer and campaign specialists. This team delivered:

• Content creation: development of white papers, blogs, case studies and social media content appealing to both technical professionals and business decision-makers.
• Video interviews: professional video interviews with stakeholders and industry thought leaders.
• Website optimisation: restructuring the website with a clear focus on core industries and products.

Content strategy

Through in-depth strategy sessions with the Ubiqu team, we analysed their existing customer base. We developed detailed customer profiles and defined a focused growth strategy centred on specific products and market segments. This ensured a clear and consistent focus across all marketing activities.

Campaign distribution

The LinkedIn strategy was built around two pillars: awareness and conversion. Through targeted awareness campaigns, we built brand recognition within the target audience. In addition, conversion-focused campaigns were deployed to generate webinar registrations.

Event support

At trade shows and industry events, we provided end-to-end support. From merchandising to video interviews with relevant industry figures, we ensured that Ubiqu’s presence at events delivered maximum impact.

Growth acceleration in action: tangible results

The new marketing approach led to a significant improvement in Ubiqu’s market position and the effectiveness of its communication. The complex technical story is now clear and accessible. The presentation of the solution was reduced from an extensive technical explanation to a powerful, instantly understandable proposition.

Ubiqu’s LinkedIn presence grew by 400 new followers in a relatively short period of time. At first glance, this may seem modest, but it is important to recognise that Ubiqu operates in a highly specialised market that is still evolving. With the eIDAS 2.0 compliance deadline set for 2026, the industry has not yet fully crystallised, meaning the current focus is primarily on awareness and positioning as a thought leader.

In this context, the results achieved are highly valuable. The combination of webinars, thought leadership content and a consistent social media presence has firmly positioned Ubiqu as an authority in the digital identity landscape. This has resulted in high-quality interactions with exactly the stakeholders that matter at this early stage of the market, laying the foundation for future growth as the market matures.