How TriOpSys doubled its follower base in just three months.

Tags: IT, Security
Company: TriOpSys
Challenge: How can TriOpSys build authority to enable growth?
Results: 218% follower growth / 1,221% increase in engagement

The challenges

TriOpSys was characterised by a strong focus on sales activities, while marketing was still in its early stages. This presented several specific challenges:

• Centralised marketing approach: aligning marketing activities to strengthen the TriOpSys brand and streamline processes for greater efficiency and impact.
• Leveraging data: gaining better insight into what does and does not work for TriOpSys, and steering towards result-driven activities.
• Website optimisation: using the website not as a digital business card, but as a strategic tool to attract new customers.
• Increasing growth opportunities: looking beyond existing customers and becoming visible to new prospects and relationships.

The approach

How do we position ourselves as experts in our markets? And how do we reach our target audiences efficiently? These questions formed the starting point of Beyond Products’ involvement at TriOpSys.

Starting with a Cyber Resilience pilot campaign Our approach? Starting with a pilot to gather more data on commercial opportunities. We launched a campaign focused on online visibility, with knowledge sharing around cyber resilience as its core pillar. The pilot played a key role in testing messaging, channels, and tools, enabling us to shape a long-term growth strategy based on real insights.

Activities
After the pilot, we gained the trust to lay the foundation for further marketing activities. What followed was a strategic trajectory combined with marketing-as-a-service:

• New website and propositions
• Content strategy, creation, and proof points
• Campaign development
• LinkedIn paid & organic campaigns

Creative assets

The results

• Increased visibility among the target audience resulted in a 218% increase in LinkedIn followers within three months.
• A clear positioning of TriOpSys as an expert led to a 1,221% increase in engagement.
  

Next steps

After two campaigns within six months, we know what works and we continue to build on what works. The campaigns provide us with data and market insights that allow us to further optimise the propositions. In addition, we provide TriOpSys with practical guidance, enabling them to take partial ownership of their marketing activities.

About TriOpSys
TriOpSys specialises in designing, building, and managing mission-critical IT systems. Mission-critical IT systems are business-critical software systems that must never fail. TriOpSys develops IT systems for emergency control rooms, cloud solutions for defence, and IT systems for traffic management and aviation. What these customers have in common is the critical importance of continuity and security.

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