Growth program

Make sure customers come to you, with a growth strategy built on real market insights

We build growth strategies on real market insights, so your story lands. With the decision-makers who matter.

Schedule an introductionView the tracks

four tracks, one growth path

01

Growth Insights

Brings the decision logic of your buyers to the surface. No assumptions, just evidence.

PROJECT BASIS

02

Growth Strategy

Determines what you tell and to whom. Clear, distinctive and credible.

6 WEEKS

03

Growth Services

Makes your story visible to the right decision-makers, structurally and measurably.

ONGOING

04

Growth Conversion

Makes visible where opportunities arise and helps sales connect at the right moment with the right organizations.

ongoing

THE BLIND SPOT OF COMMERCIAL TEAMS

Most companies don’t know why they lose deals

Commercial teams steer on assumptions. They think they know what moves buyers, but the decision logic of a CIO or CISO is rarely what you think. The result: your positioning misses, your content doesn’t land, and deals go to the competitor who did build trust. Market insight is not a luxury. It’s the foundation under every growth strategy that works.

Discover what Growth Insights brings you

73%

of B2B buyers don’t feel understood before the first conversation.

6-10

decision-makers per purchase, each with their own interests.

#1

reason deals stall: lack of trust.

our services

Four tracks, one growth path. Choose what fits or go through them together, from insight to story to visibility to conversion.

For B2B companies in tech and security that want to grow with enterprise decision-makers and are ready to stop building on assumptions.

Suitable for you if: you have a strong product, but are missing how the story lands with CIOs, CISOs and IT buyers.

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TRACK 01: GROWTH INSIGHTS

Research & market insight

Project basis

We bring the decision logic of buyers to the surface. Through direct conversations with CIOs, CISOs, CTOs and IT buyers, you gain insight into what builds trust, where resistance arises and why purchases do or don’t go ahead. No report, real insights from real buyers.

However sharp you make your story, if you don’t know what really moves buyers, you’re building on quicksand.

Custom research design

Access to our network of CIOs, CISOs & IT buyers

Concrete buyer insights, directly applicable

Decision logic: what builds trust, where does resistance arise?

Price based on scope

request a proposal

interviews

Buyer inisghts

Decision analysis

Resistance mapping

Insights report

TRACK 02: GROWTH STRATEGY

Positioning & clear story

6 weeks

Your vision so sharp that the right customers immediately understand why you matter. In six weeks we bring focus. We make complex offerings understandable, distinctive and credible, based on real customer needs, not assumptions.

Without sharp positioning, all marketing is wasted money, no matter how good the product is.

Strategy workshop + 6 in-depth sessions

Customer profile & value proposition

Strategic narrative & messaging

Strategisch playbook as the foundation for marketing and sales

€ 7.995 per strategic track

interviews

Buyer insights

Decision analysis

Resistance mapping

Insights report

TRACK 03: GROWTH SERVICES

Visibility & authority in the market

Ongoing

This is where we make your story visible. Based on positioning and market intelligence, we build thought leadership that builds trust, opens conversations and makes your brand top of mind with the right decision-makers. Marketing execution with substance, not separate campaigns.

Visibility without a foundation is noise. Visibility backed by evidence is authority that sticks.

Custom thought leadership program

Content, distribution & formats

Adjustment based on market insights

Performance reviews & GTM engine

From € 3.495

Per month

interviews

Buyer insights

Decision analysis

Resistance mapping

Insights report

TRACK 04: GROWTH CONVERSION

From pipeline to conversion

Ongoing

Building authority is step one. But ultimately it’s about deals. We make visible which organizations are in-market, which signals indicate buying intent and where opportunities lie in your existing pipeline, so sales connects at the right moment with the right organizations.

Makes visible where opportunities arise and helps sales with follow-up at the right moment.

Identify in-market accounts

Map buying-intent signals

Uncover opportunities in your existing pipeline

ICP-matching: organizations that resemble your best customers

Sales enablement for more targeted acquisition

Price based on scope

request a proposal

interviews

Buyer insights

Decision analysis

Resistance mapping

Insights report

Beyond Products is the initiator of Security Innovation Stories, a platform through which we speak daily with CISOs, CIOs and IT decision-makers. Through hundreds of interviews we know the market from the inside. We put that access to work for you: to gather insights, validate them, and give back to the market.

View Security Innovation Stories

how the tracks work together

Growth based on proven market insight

First understand what drives the market. Then position based on evidence. Then scale up with a story that builds trust and lets sales convert more effectively.

01

Insights bring the decision logic to the surface

You know what moves buyers, where resistance lies and why deals stall. No assumptions, evidence.

02

Strategy determines what you tell

Based on real insights, your story becomes sharp, distinctive and credible to the right decision-makers.

03

Services make sure the market sees it

Your story becomes visible in the places that count. Structural, measurable and adjusted based on real insights.

04

Conversion makes opportunities visible

Sales knows which organizations are in-market and connects with the right decision-makers at the right moment.

Schedule an introduction

No obligations, we’ll look together at where you stand.

WE WORK FOR BRANDS THAT WANT TO GROW

“After three months of Market Intelligence, we finally understood why we were losing deals with CISOs. It wasn’t about price or product, but how our story came across. That insight changed our entire commercial approach.”

Christian Prickaerts • Sentyron

Frequently asked questions

What others wanted to know before they started

Don’t see your question? Feel free to ask and contact us.

No, that’s not required. We always start with Growth Strategy (6 weeks), in which we substantiate your positioning, story and channels. This is often followed by Growth Services (6 weeks), for operational execution with content, ABM and demand generation. Growth Insights can be added at any desired time, for example for research you want to publish, or to thoroughly test your positioning once again.

Our approach is made for B2B cybersecurity and IT companies that target CIOs, CISOs and CTOs. That’s a demanding target audience that rarely responds to generic marketing, and our approach is specifically designed for that.

We carry out the research ourselves, based on quantitative and qualitative research among your market and target audience. Our focus is entirely on cybersecurity and IT, which means we already know the context, language and considerations of CIOs, CISOs and CTOs before we even start. That saves time and delivers sharper, better substantiated insights than generic market research.

We prefer not to talk in terms of a fixed number of leads, because that depends on too many factors, such as your market, your offering and your current starting position. What we do often see is that customers relatively quickly notice more traffic and engagement. Concrete results in leads and revenue usually follow at a later stage, once positioning and execution are well aligned.

Yes, that’s always possible. In a no-obligation introductory conversation we discuss your situation and together look at which track best fits. Schedule your introductory conversation here.