Michelle Wols

Michelle Wols

Senior product marketing manager

About Michellñe

Selling a product or service begins with understanding the target audience and ensuring that your content clearly communicates how you help them. From positioning your product on the website and in sales materials to how you communicate your product in campaigns and articles: it must be clear exactly what you are offering. That is Michelle’s expertise; researching the market, developing your positioning, and incorporating it into all aspects of your marketing strategy.

“At every step of the marketing process, there’s one central question:

How can this benefit my customer?”


B2B Marketing || Market research || Product growth marketing || LinkedIn advertising || Demand generation


T: (+31) 6 – 40694608
E: anja@beyondproducts.io