{"id":3259,"date":"2024-04-26T11:17:58","date_gmt":"2024-04-26T09:17:58","guid":{"rendered":"https:\/\/www.beyondproducts.io\/?post_type=team&#038;p=3259"},"modified":"2024-12-05T08:30:35","modified_gmt":"2024-12-05T07:30:35","slug":"michelle-wols","status":"publish","type":"team","link":"https:\/\/www.beyondproducts.io\/en\/team\/michelle-wols\/","title":{"rendered":"Michelle Wols"},"content":{"rendered":"<style>.kb-row-layout-id3259_0fe90a-d9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3259_0fe90a-d9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3259_0fe90a-d9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id3259_0fe90a-d9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3259_0fe90a-d9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id3259_0fe90a-d9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3259_0fe90a-d9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3259_2d6140-f3 > .kt-inside-inner-col,.kadence-column3259_2d6140-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3259_2d6140-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3259_2d6140-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3259_2d6140-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3259_2d6140-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3259_2d6140-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column3259_2d6140-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3259_2d6140-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3259_2d6140-f3 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image3259_9d5a05-81.kb-image-is-ratio-size, .kb-image3259_9d5a05-81 .kb-image-is-ratio-size{max-width:250px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image3259_9d5a05-81.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image3259_9d5a05-81 .kb-image-is-ratio-size{align-self:unset;}.kb-image3259_9d5a05-81{max-width:250px;}.image-is-svg.kb-image3259_9d5a05-81{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image3259_9d5a05-81 img{width:100%;}.kb-image3259_9d5a05-81 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image3259_9d5a05-81 kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/04\/Untitled-design.png\" alt=\"\" class=\"kb-img wp-image-3247\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/04\/Untitled-design.png 800w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/04\/Untitled-design-600x600.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/04\/Untitled-design-300x300.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column3259_cbd132-39 > .kt-inside-inner-col,.kadence-column3259_cbd132-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3259_cbd132-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3259_cbd132-39 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3259_cbd132-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3259_cbd132-39 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3259_cbd132-39{position:relative;}@media all and (max-width: 1024px){.kadence-column3259_cbd132-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3259_cbd132-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3259_cbd132-39 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Michelle Wols<\/h2>\n\n\n\n<p>Senior product marketing manager<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">About Michelle<\/h3>\n\n\n\n<p>Selling a product or service begins with understanding the target audience and ensuring that your content clearly communicates how you help them. From positioning your product on the website and in sales materials to how you communicate your product in campaigns and articles: it must be clear exactly what you are offering. That is Michelle&#8217;s expertise; researching the market, developing your positioning, and incorporating it into all aspects of your marketing strategy.<\/p>\n\n\n<style>.kb-row-layout-id3259_52a04f-4d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3259_52a04f-4d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3259_52a04f-4d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:700px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3259_52a04f-4d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3259_52a04f-4d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3259_52a04f-4d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3259_52a04f-4d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3259_e6b7cd-4f > .kt-inside-inner-col,.kadence-column3259_e6b7cd-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3259_e6b7cd-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3259_e6b7cd-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column3259_e6b7cd-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3259_e6b7cd-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3259_e6b7cd-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column3259_e6b7cd-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3259_e6b7cd-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3259_e6b7cd-4f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-3259_2026c8-7a .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-3259_2026c8-7a .kt-divider{border-top-width:2px;border-top-color:var(--global-palette1, #3182CE);width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-3259_2026c8-7a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3259_1da209-51, .wp-block-kadence-advancedheading.kt-adv-heading3259_1da209-51[data-kb-block=\"kb-adv-heading3259_1da209-51\"]{text-align:center;font-size:16px;font-weight:500;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3259_1da209-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3259_1da209-51[data-kb-block=\"kb-adv-heading3259_1da209-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3259_1da209-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3259_1da209-51[data-kb-block=\"kb-adv-heading3259_1da209-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading3259_1da209-51 wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading3259_1da209-51\">&#8220;At every step of the marketing process, there&#8217;s one central question:<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3259_1dce6f-64, .wp-block-kadence-advancedheading.kt-adv-heading3259_1dce6f-64[data-kb-block=\"kb-adv-heading3259_1dce6f-64\"]{text-align:center;font-size:16px;font-weight:500;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3259_1dce6f-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3259_1dce6f-64[data-kb-block=\"kb-adv-heading3259_1dce6f-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3259_1dce6f-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3259_1dce6f-64[data-kb-block=\"kb-adv-heading3259_1dce6f-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading3259_1dce6f-64 wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading3259_1dce6f-64\">How can this benefit my customer?&#8221;<\/h4>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-3259_851c1d-9f .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-3259_851c1d-9f .kt-divider{border-top-width:2px;border-top-color:var(--global-palette1, #3182CE);width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-3259_851c1d-9f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Expertises<\/h3>\n\n\n\n<p>B2B Marketing || Market research || Product growth marketing || LinkedIn advertising || Demand generation<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact <\/h3>\n\n\n\n<p>T: (+34) 611 136 566<br>E: michelle@beyondproducts.io<br><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-3259","team","type-team","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/team\/3259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/types\/team"}],"wp:attachment":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/media?parent=3259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}