{"id":7753,"date":"2026-09-04T10:01:31","date_gmt":"2026-09-04T08:01:31","guid":{"rendered":"https:\/\/www.beyondproducts.io\/rebranding\/"},"modified":"2026-09-08T10:04:45","modified_gmt":"2026-09-08T08:04:45","slug":"rebranding","status":"publish","type":"page","link":"https:\/\/www.beyondproducts.io\/en\/rebranding\/","title":{"rendered":"Rebranding"},"content":{"rendered":"<style>.kb-row-layout-id7753_cbada7-2f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7753_cbada7-2f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7753_cbada7-2f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7753_cbada7-2f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7753_cbada7-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7753_cbada7-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_cbada7-2f alignnone has-kb-palette-8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7753_dae5df-3d > .kt-inside-inner-col,.kadence-column7753_dae5df-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_dae5df-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_dae5df-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_dae5df-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_dae5df-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_dae5df-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_dae5df-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_dae5df-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_dae5df-3d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7753_dfe780-59 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id7753_dfe780-59 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id7753_dfe780-59 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:160px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id7753_dfe780-59{border-bottom:1px solid #187c7433;}.kb-row-layout-id7753_dfe780-59 > .kt-row-layout-overlay{opacity:0.55;mix-blend-mode:normal;}.kb-row-layout-id7753_dfe780-59 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id7753_dfe780-59 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id7753_dfe780-59 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id7753_dfe780-59 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id7753_dfe780-59 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id7753_dfe780-59 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id7753_dfe780-59 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-3xl, 6.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id7753_dfe780-59{border-bottom:1px solid #187c7433;}}@media all and (max-width: 1024px){.kb-row-layout-id7753_dfe780-59 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id7753_dfe780-59 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id7753_dfe780-59 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7753_dfe780-59{border-bottom:1px solid #187c7433;}.kb-row-layout-id7753_dfe780-59 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id7753_dfe780-59 .kt-row-layout-bottom-sep svg{width:%;}}.kb-row-layout-id7753_dfe780-59 .absolute-column {  }<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_dfe780-59 alignnone has-kb-palette-8-background-color kt-row-has-bg hoogte-rij wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column7753_986961-a6 > .kt-inside-inner-col,.kadence-column7753_986961-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_986961-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_986961-a6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_986961-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_986961-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_986961-a6{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_986961-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_986961-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_986961-a6 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_db2d61-2c, .wp-block-kadence-advancedheading.kt-adv-heading7753_db2d61-2c[data-kb-block=\"kb-adv-heading7753_db2d61-2c\"]{margin-right:0px;margin-bottom:0px;margin-left:0px;text-align:left;font-size:var(--global-kb-font-size-sm, 0.9rem);font-weight:400;font-style:normal;text-transform:uppercase;letter-spacing:1.4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_db2d61-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_db2d61-2c[data-kb-block=\"kb-adv-heading7753_db2d61-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_db2d61-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_db2d61-2c[data-kb-block=\"kb-adv-heading7753_db2d61-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7753_db2d61-2c, .wp-block-kadence-advancedheading.kt-adv-heading7753_db2d61-2c[data-kb-block=\"kb-adv-heading7753_db2d61-2c\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading7753_db2d61-2c wp-block-kadence-advancedheading has-kb-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading7753_db2d61-2c\">rebranding<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af, .wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af[data-kb-block=\"kb-adv-heading7753_f7d2aa-af\"]{max-width:1140px;margin-top:16px;margin-right:0px;margin-left:0px;text-align:left;font-size:58px;line-height:70px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af[data-kb-block=\"kb-adv-heading7753_f7d2aa-af\"] mark.kt-highlight{font-style:normal;color:var(--global-palette1, #3182CE);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af[data-kb-block=\"kb-adv-heading7753_f7d2aa-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af, .wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af[data-kb-block=\"kb-adv-heading7753_f7d2aa-af\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af, .wp-block-kadence-advancedheading.kt-adv-heading7753_f7d2aa-af[data-kb-block=\"kb-adv-heading7753_f7d2aa-af\"]{font-size:48px;line-height:48px;}}<\/style>\n<h1 class=\"kt-adv-heading7753_f7d2aa-af wp-block-kadence-advancedheading has-kb-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading7753_f7d2aa-af\">New look, same Beyond Products. <em><mark true=\"true\" class=\"kt-highlight\">Sharper than ever.<\/mark><\/em><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc, .wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc[data-kb-block=\"kb-adv-heading7753_c92af3-cc\"]{margin-bottom:16px;font-size:22px;line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc[data-kb-block=\"kb-adv-heading7753_c92af3-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc[data-kb-block=\"kb-adv-heading7753_c92af3-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc, .wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc[data-kb-block=\"kb-adv-heading7753_c92af3-cc\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc, .wp-block-kadence-advancedheading.kt-adv-heading7753_c92af3-cc[data-kb-block=\"kb-adv-heading7753_c92af3-cc\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading7753_c92af3-cc wp-block-kadence-advancedheading has-kb-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading7753_c92af3-cc\">Didn&#8217;t quite recognize us for a second? That&#8217;s fair, a few things have changed. New branding, a sharper story, a stronger offering. But still Beyond Products: same team, same mission, same niche. Read on to find out why.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7753_6a82d6-4f > .kt-inside-inner-col,.kadence-column7753_6a82d6-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_6a82d6-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_6a82d6-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_6a82d6-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_6a82d6-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_6a82d6-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_6a82d6-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_6a82d6-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_6a82d6-4f\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7753_59ec6f-8d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7753_59ec6f-8d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7753_59ec6f-8d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id7753_59ec6f-8d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7753_59ec6f-8d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7753_59ec6f-8d > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_59ec6f-8d alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7753_f26f81-df > .kt-inside-inner-col,.kadence-column7753_f26f81-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_f26f81-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_f26f81-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_f26f81-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_f26f81-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_f26f81-df{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_f26f81-df > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_f26f81-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_f26f81-df inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b, .wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b[data-kb-block=\"kb-adv-heading7753_63dd05-8b\"]{font-style:normal;text-transform:uppercase;letter-spacing:1.4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b[data-kb-block=\"kb-adv-heading7753_63dd05-8b\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b[data-kb-block=\"kb-adv-heading7753_63dd05-8b\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b[data-kb-block=\"kb-adv-heading7753_63dd05-8b\"] .kb-adv-heading-icon{color:#8bdca5;padding-right:4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b[data-kb-block=\"kb-adv-heading7753_63dd05-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_63dd05-8b[data-kb-block=\"kb-adv-heading7753_63dd05-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><p class=\"kt-adv-heading7753_63dd05-8b wp-block-kadence-advancedheading kt-adv-heading-has-icon has-kb-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading7753_63dd05-8b\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_circle kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">this is where we stand for<\/span><\/p>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_550a0b-5b, .wp-block-kadence-advancedheading.kt-adv-heading7753_550a0b-5b[data-kb-block=\"kb-adv-heading7753_550a0b-5b\"]{margin-top:0px;font-size:40px;line-height:1.3em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_550a0b-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_550a0b-5b[data-kb-block=\"kb-adv-heading7753_550a0b-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_550a0b-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_550a0b-5b[data-kb-block=\"kb-adv-heading7753_550a0b-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7753_550a0b-5b mobil-lineheight-alt wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_550a0b-5b\">We didn&#8217;t need to reinvent ourselves. Our story just needed to be told more sharply.<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column7753_3dc488-0f > .kt-inside-inner-col,.kadence-column7753_3dc488-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_3dc488-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_3dc488-0f > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_3dc488-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_3dc488-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_3dc488-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_3dc488-0f > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_3dc488-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_3dc488-0f inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">That sharper story starts with something we see time and again. Companies talk about what their product does, while their buyer is looking for something entirely different: trust, certainty, peace of mind. The conversation is about functionality; the decision is about feeling.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_c289c3-60, .wp-block-kadence-advancedheading.kt-adv-heading7753_c289c3-60[data-kb-block=\"kb-adv-heading7753_c289c3-60\"]{font-size:30px;line-height:1.3em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c289c3-60 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_c289c3-60[data-kb-block=\"kb-adv-heading7753_c289c3-60\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c289c3-60 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_c289c3-60[data-kb-block=\"kb-adv-heading7753_c289c3-60\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_c289c3-60 wp-block-kadence-advancedheading has-kb-palette-22-color has-text-color\" data-kb-block=\"kb-adv-heading7753_c289c3-60\">Security is sold in features. But bought in certainty. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">And that trust is exactly what&#8217;s scarce in cybersecurity. The buyer won&#8217;t just take your word for it. He asks his network, reads what AI says about you, and looks for proof. Trust isn&#8217;t built in a sales conversation, it has to already exist before you sit down at the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Meanwhile, the path to that buyer keeps narrowing. There&#8217;s more content than there is attention, and the channel landscape keeps shifting: a different algorithm, a different format, a different cost per click, every quarter. Channels change, algorithms change. What keeps your buyer up at night barely does. You can no longer build on reach, but you can build on relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">That&#8217;s why everything starts with understanding that buyer. Know what&#8217;s going on in his head, and you&#8217;ll land, whichever channel you end up in. And landing is the precondition for everything else: someone who recognizes themselves starts listening. Someone who&#8217;s listening becomes open to proof. That&#8217;s how you build trust, before you&#8217;re even at the table.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_be1360-6e, .wp-block-kadence-advancedheading.kt-adv-heading7753_be1360-6e[data-kb-block=\"kb-adv-heading7753_be1360-6e\"]{font-size:30px;line-height:1.3;font-style:normal;color:#187c74;}.wp-block-kadence-advancedheading.kt-adv-heading7753_be1360-6e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_be1360-6e[data-kb-block=\"kb-adv-heading7753_be1360-6e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_be1360-6e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_be1360-6e[data-kb-block=\"kb-adv-heading7753_be1360-6e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_be1360-6e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_be1360-6e\">In this market, only one thing works: marketing that proves, instead of promises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Fail to do that, and you&#8217;re firing buckshot. You don&#8217;t reach the right people, your story doesn&#8217;t land, momentum never builds, and leads go unclaimed. Marketing then costs a fortune and delivers little.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">The companies we serve sell to the CISO. And that&#8217;s the buyer we know, from hundreds of conversations, year after year. We&#8217;ve invested in that since day one, and it&#8217;s the first thing we bring to the table.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7753_1044a0-1b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7753_1044a0-1b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7753_1044a0-1b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7753_1044a0-1b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7753_1044a0-1b > .kt-row-column-wrap{padding-top:60px;padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7753_1044a0-1b > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_1044a0-1b alignnone has-kb-palette-2-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7753_395909-64 > .kt-inside-inner-col{display:flex;}.kadence-column7753_395909-64 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);}.kadence-column7753_395909-64 > .kt-inside-inner-col,.kadence-column7753_395909-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_395909-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_395909-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column7753_395909-64 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column7753_395909-64 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column7753_395909-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column7753_395909-64{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7753_395909-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7753_395909-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column7753_395909-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_395909-64{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column7753_395909-64{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7753_395909-64{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7753_395909-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column7753_395909-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 1024px){.kadence-column7753_395909-64, .kt-inside-inner-col > .kadence-column7753_395909-64:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media all and (max-width: 767px){.kadence-column7753_395909-64 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;align-items:flex-start;}.kt-row-column-wrap > .kadence-column7753_395909-64{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7753_395909-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7753_395909-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column7753_395909-64, .kt-inside-inner-col > .kadence-column7753_395909-64:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_395909-64\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_c74367-d8, .wp-block-kadence-advancedheading.kt-adv-heading7753_c74367-d8[data-kb-block=\"kb-adv-heading7753_c74367-d8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c74367-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_c74367-d8[data-kb-block=\"kb-adv-heading7753_c74367-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c74367-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_c74367-d8[data-kb-block=\"kb-adv-heading7753_c74367-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7753_c74367-d8 wp-block-kadence-advancedheading has-kb-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading7753_c74367-d8\">Our new looks<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_429232-2a, .wp-block-kadence-advancedheading.kt-adv-heading7753_429232-2a[data-kb-block=\"kb-adv-heading7753_429232-2a\"]{max-width:1024px;font-size:28px;line-height:1.3em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_429232-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_429232-2a[data-kb-block=\"kb-adv-heading7753_429232-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_429232-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_429232-2a[data-kb-block=\"kb-adv-heading7753_429232-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_429232-2a wp-block-kadence-advancedheading has-kb-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading7753_429232-2a\">Our old jacket had started to pinch, so it was time for something new. Something that keeps pace with our growth and does justice to our portfolio. And something that shows the relationship between Beyond Products &amp; Security Innovation Stories.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7753_4804c4-a8 > .kt-inside-inner-col,.kadence-column7753_4804c4-a8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_4804c4-a8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_4804c4-a8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_4804c4-a8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_4804c4-a8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_4804c4-a8{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_4804c4-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_4804c4-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_4804c4-a8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image7753_76e57f-96:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-right:-80px;}.kb-image7753_76e57f-96 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;}.kb-image7753_76e57f-96 img.kb-img, .kb-image7753_76e57f-96 .kb-img img{border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;}@media all and (max-width: 1024px){.wp-block-kadence-image.kb-image7753_76e57f-96:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-right:0px;}}@media all and (max-width: 767px){.wp-block-kadence-image.kb-image7753_76e57f-96:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-right:0px;}.kb-image7753_76e57f-96 .kb-image-has-overlay:after{border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;}.kb-image7753_76e57f-96 img.kb-img, .kb-image7753_76e57f-96 .kb-img img{border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-right-radius:24px;border-bottom-left-radius:24px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7753_76e57f-96 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/BPSIS-branding-board-1200x675.jpg\" alt=\"\" class=\"kb-img wp-image-7693\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/BPSIS-branding-board-1200x675.jpg 1200w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/BPSIS-branding-board-600x338.jpg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/BPSIS-branding-board.jpg 1920w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7753_0aac22-25 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7753_0aac22-25 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7753_0aac22-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id7753_0aac22-25 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7753_0aac22-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7753_0aac22-25 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_0aac22-25 alignfull has-kb-palette-12-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7753_de8a43-a7 > .kt-inside-inner-col,.kadence-column7753_de8a43-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_de8a43-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_de8a43-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_de8a43-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_de8a43-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_de8a43-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_de8a43-a7 > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_de8a43-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_de8a43-a7 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8, .wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8[data-kb-block=\"kb-adv-heading7753_9be02f-e8\"]{font-style:normal;text-transform:uppercase;letter-spacing:1.4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8[data-kb-block=\"kb-adv-heading7753_9be02f-e8\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8[data-kb-block=\"kb-adv-heading7753_9be02f-e8\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8[data-kb-block=\"kb-adv-heading7753_9be02f-e8\"] .kb-adv-heading-icon{color:#8bdca5;padding-right:4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8[data-kb-block=\"kb-adv-heading7753_9be02f-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_9be02f-e8[data-kb-block=\"kb-adv-heading7753_9be02f-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><p class=\"kt-adv-heading7753_9be02f-e8 wp-block-kadence-advancedheading kt-adv-heading-has-icon has-kb-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading7753_9be02f-e8\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_circle kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">a proven approach<\/span><\/p>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_f4aea0-34, .wp-block-kadence-advancedheading.kt-adv-heading7753_f4aea0-34[data-kb-block=\"kb-adv-heading7753_f4aea0-34\"]{margin-top:0px;font-size:40px;line-height:1.3em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f4aea0-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_f4aea0-34[data-kb-block=\"kb-adv-heading7753_f4aea0-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f4aea0-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_f4aea0-34[data-kb-block=\"kb-adv-heading7753_f4aea0-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7753_f4aea0-34 mobil-lineheight-alt wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_f4aea0-34\">From day one, we&#8217;ve been having conversations. That hasn&#8217;t changed. What has changed is what we do with them.<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column7753_9b2b6d-fe > .kt-inside-inner-col,.kadence-column7753_9b2b6d-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_9b2b6d-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_9b2b6d-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_9b2b6d-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_9b2b6d-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_9b2b6d-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_9b2b6d-fe > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_9b2b6d-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_9b2b6d-fe inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_9a8d66-98, .wp-block-kadence-advancedheading.kt-adv-heading7753_9a8d66-98[data-kb-block=\"kb-adv-heading7753_9a8d66-98\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9a8d66-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_9a8d66-98[data-kb-block=\"kb-adv-heading7753_9a8d66-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9a8d66-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_9a8d66-98[data-kb-block=\"kb-adv-heading7753_9a8d66-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_9a8d66-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_9a8d66-98\">We always started with the buyer, never with the product. For years now, we&#8217;ve been talking to CISOs, CIOs, and IT directors with a research goal in mind. Qualitative interviews, backed up with data. By now we&#8217;re hundreds of in-depth interviews in, gathered on our platform Security Innovation Stories and in our annual research report &#8216;The State of Innovation in Security&#8217;.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_4d41a4-88, .wp-block-kadence-advancedheading.kt-adv-heading7753_4d41a4-88[data-kb-block=\"kb-adv-heading7753_4d41a4-88\"]{font-size:32px;line-height:1.3em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_4d41a4-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_4d41a4-88[data-kb-block=\"kb-adv-heading7753_4d41a4-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_4d41a4-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_4d41a4-88[data-kb-block=\"kb-adv-heading7753_4d41a4-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_4d41a4-88 wp-block-kadence-advancedheading has-kb-palette-22-color has-text-color\" data-kb-block=\"kb-adv-heading7753_4d41a4-88\">The patterns from hundreds of conversations with security buyers feed straight into your positioning, proposition, and campaigns.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_1d08e4-40, .wp-block-kadence-advancedheading.kt-adv-heading7753_1d08e4-40[data-kb-block=\"kb-adv-heading7753_1d08e4-40\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_1d08e4-40 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_1d08e4-40[data-kb-block=\"kb-adv-heading7753_1d08e4-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_1d08e4-40 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_1d08e4-40[data-kb-block=\"kb-adv-heading7753_1d08e4-40\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_1d08e4-40 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_1d08e4-40\">We speak the language of the market and know what security buyers say, what they&#8217;re unsure about, and when they&#8217;ll sign, or won&#8217;t. These buyer insights form the starting point of our services: Insights \u2192 Strategy \u2192 Services \u2192 Conversion. Simply because they&#8217;re the foundation for effective marketing.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7753_f99f46-cc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7753_f99f46-cc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7753_f99f46-cc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id7753_f99f46-cc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7753_f99f46-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7753_f99f46-cc > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_f99f46-cc alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7753_0a2109-8b > .kt-inside-inner-col,.kadence-column7753_0a2109-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_0a2109-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_0a2109-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_0a2109-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_0a2109-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_0a2109-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_0a2109-8b > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_0a2109-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_0a2109-8b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09, .wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09[data-kb-block=\"kb-adv-heading7753_f152a4-09\"]{font-style:normal;text-transform:uppercase;letter-spacing:1.4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09[data-kb-block=\"kb-adv-heading7753_f152a4-09\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09[data-kb-block=\"kb-adv-heading7753_f152a4-09\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09[data-kb-block=\"kb-adv-heading7753_f152a4-09\"] .kb-adv-heading-icon{color:#8bdca5;padding-right:4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09[data-kb-block=\"kb-adv-heading7753_f152a4-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_f152a4-09[data-kb-block=\"kb-adv-heading7753_f152a4-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><p class=\"kt-adv-heading7753_f152a4-09 wp-block-kadence-advancedheading kt-adv-heading-has-icon has-kb-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading7753_f152a4-09\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_circle kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">An independent platform<\/span><\/p>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_cf8be8-72, .wp-block-kadence-advancedheading.kt-adv-heading7753_cf8be8-72[data-kb-block=\"kb-adv-heading7753_cf8be8-72\"]{margin-top:0px;font-size:40px;line-height:1.3em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_cf8be8-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_cf8be8-72[data-kb-block=\"kb-adv-heading7753_cf8be8-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_cf8be8-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_cf8be8-72[data-kb-block=\"kb-adv-heading7753_cf8be8-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7753_cf8be8-72 mobil-lineheight-alt wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_cf8be8-72\">Proof it works: Security Innovation Stories<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column7753_b72da6-b7 > .kt-inside-inner-col,.kadence-column7753_b72da6-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_b72da6-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_b72da6-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_b72da6-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_b72da6-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_b72da6-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_b72da6-b7 > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_b72da6-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_b72da6-b7 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image7753_0ee10c-37 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kb-image7753_0ee10c-37 img.kb-img, .kb-image7753_0ee10c-37 .kb-img img{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7753_0ee10c-37 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"292\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/image-1.png\" alt=\"\" class=\"kb-img wp-image-7697\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/image-1.png 619w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/image-1-600x283.png 600w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_c0ffdb-e6, .wp-block-kadence-advancedheading.kt-adv-heading7753_c0ffdb-e6[data-kb-block=\"kb-adv-heading7753_c0ffdb-e6\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c0ffdb-e6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_c0ffdb-e6[data-kb-block=\"kb-adv-heading7753_c0ffdb-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c0ffdb-e6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_c0ffdb-e6[data-kb-block=\"kb-adv-heading7753_c0ffdb-e6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_c0ffdb-e6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_c0ffdb-e6\">What began as a way of working for Beyond Products, interviewing the market, has grown into a platform: Security Innovation Stories. Two brands that belong together, like one family. That was always true; the rebrand just makes it visible now.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_3b3670-e4, .wp-block-kadence-advancedheading.kt-adv-heading7753_3b3670-e4[data-kb-block=\"kb-adv-heading7753_3b3670-e4\"]{font-size:32px;line-height:1.3em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_3b3670-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_3b3670-e4[data-kb-block=\"kb-adv-heading7753_3b3670-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_3b3670-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_3b3670-e4[data-kb-block=\"kb-adv-heading7753_3b3670-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_3b3670-e4 wp-block-kadence-advancedheading has-kb-palette-22-color has-text-color\" data-kb-block=\"kb-adv-heading7753_3b3670-e4\">Security Innovation Stories is the place to build authority, this is where the voice of the market is heard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">On this platform, we talk to CISOs, CIOs, and IT directors every day. That&#8217;s where our research comes from, and that&#8217;s where the authority the market can build on takes shape. Security Innovation Stories is more than the little sister brand: it&#8217;s the proof behind our approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">SIS is independent, there are no paid publications, it&#8217;s purely editorial. And that&#8217;s exactly why it counts: the voice you hear is the market&#8217;s, not a salesperson&#8217;s.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7753_8067c1-30 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7753_8067c1-30 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7753_8067c1-30 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id7753_8067c1-30 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7753_8067c1-30 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7753_8067c1-30 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_8067c1-30 alignfull has-kb-palette-12-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7753_821af2-90 > .kt-inside-inner-col,.kadence-column7753_821af2-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_821af2-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_821af2-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_821af2-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_821af2-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_821af2-90{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_821af2-90 > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_821af2-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_821af2-90 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b, .wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b[data-kb-block=\"kb-adv-heading7753_6f340f-4b\"]{margin-bottom:16px;font-style:normal;text-transform:uppercase;letter-spacing:1.4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b[data-kb-block=\"kb-adv-heading7753_6f340f-4b\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b[data-kb-block=\"kb-adv-heading7753_6f340f-4b\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b[data-kb-block=\"kb-adv-heading7753_6f340f-4b\"] .kb-adv-heading-icon{color:#8bdca5;padding-right:4px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b[data-kb-block=\"kb-adv-heading7753_6f340f-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_6f340f-4b[data-kb-block=\"kb-adv-heading7753_6f340f-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><p class=\"kt-adv-heading7753_6f340f-4b wp-block-kadence-advancedheading kt-adv-heading-has-icon has-kb-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading7753_6f340f-4b\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_circle kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">trusted<\/span><\/p>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_864511-73, .wp-block-kadence-advancedheading.kt-adv-heading7753_864511-73[data-kb-block=\"kb-adv-heading7753_864511-73\"]{margin-top:0px;font-size:40px;line-height:1.3em;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_864511-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_864511-73[data-kb-block=\"kb-adv-heading7753_864511-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_864511-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_864511-73[data-kb-block=\"kb-adv-heading7753_864511-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7753_864511-73 mobil-lineheight-alt wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_864511-73\">Our conviction hasn&#8217;t changed.<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column7753_433dcd-5f > .kt-inside-inner-col,.kadence-column7753_433dcd-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_433dcd-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_433dcd-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_433dcd-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_433dcd-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_433dcd-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_433dcd-5f > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_433dcd-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_433dcd-5f inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">In short, we&#8217;ve got a new look, but with the same convictions we&#8217;ve always had.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Same team, same seniority, same focus on IT and security. Same way of working that starts with a real conversation with your customer. What we&#8217;ve sharpened is how we tell it. And how we offer it.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7753_524b56-5e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7753_524b56-5e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7753_524b56-5e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id7753_524b56-5e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7753_524b56-5e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7753_524b56-5e > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_524b56-5e alignfull has-kb-palette-8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7753_ffb257-82 > .kt-inside-inner-col,.kadence-column7753_ffb257-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_ffb257-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_ffb257-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_ffb257-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_ffb257-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_ffb257-82{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_ffb257-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_ffb257-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_ffb257-82\"><div class=\"kt-inside-inner-col\"><style>.kb-image7753_11f9c4-0a .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kb-image7753_11f9c4-0a img.kb-img, .kb-image7753_11f9c4-0a .kb-img img{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7753_11f9c4-0a size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"747\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/image-2.png\" alt=\"\" class=\"kb-img wp-image-7699\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/image-2.png 499w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/09\/image-2-401x600.png 401w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_9ea89f-19, .wp-block-kadence-advancedheading.kt-adv-heading7753_9ea89f-19[data-kb-block=\"kb-adv-heading7753_9ea89f-19\"]{margin-bottom:8px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9ea89f-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_9ea89f-19[data-kb-block=\"kb-adv-heading7753_9ea89f-19\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_9ea89f-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_9ea89f-19[data-kb-block=\"kb-adv-heading7753_9ea89f-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_9ea89f-19 wp-block-kadence-advancedheading has-kb-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading7753_9ea89f-19\">Anja den Hertog<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7753_873dc4-23, .wp-block-kadence-advancedheading.kt-adv-heading7753_873dc4-23[data-kb-block=\"kb-adv-heading7753_873dc4-23\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_873dc4-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_873dc4-23[data-kb-block=\"kb-adv-heading7753_873dc4-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_873dc4-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_873dc4-23[data-kb-block=\"kb-adv-heading7753_873dc4-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_873dc4-23 wp-block-kadence-advancedheading has-kb-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading7753_873dc4-23\">Co-founder Beyond Products &amp; Security Innovation Stories<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7753_67086d-9d > .kt-inside-inner-col,.kadence-column7753_67086d-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_67086d-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_67086d-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_67086d-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_67086d-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_67086d-9d{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_67086d-9d > .kt-inside-inner-col{padding-top:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_67086d-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_67086d-9d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_1ae2bb-51, .wp-block-kadence-advancedheading.kt-adv-heading7753_1ae2bb-51[data-kb-block=\"kb-adv-heading7753_1ae2bb-51\"]{font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.3em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_1ae2bb-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_1ae2bb-51[data-kb-block=\"kb-adv-heading7753_1ae2bb-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_1ae2bb-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_1ae2bb-51[data-kb-block=\"kb-adv-heading7753_1ae2bb-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7753_1ae2bb-51 wp-block-kadence-advancedheading has-kb-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading7753_1ae2bb-51\">&#8220;Three years ago, we chose one niche and one conviction: you can only do good marketing once you truly know what moves the customer. Everything we&#8217;ve learned since has sharpened that conviction. And we wanted that reflected in who we are. This new look is what that feels like.&#8221;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7753_159b16-e9 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id7753_159b16-e9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id7753_159b16-e9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7753_159b16-e9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7753_159b16-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7753_159b16-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7753_159b16-e9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column7753_d7c98b-53 > .kt-inside-inner-col,.kadence-column7753_d7c98b-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_d7c98b-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_d7c98b-53 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_d7c98b-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_d7c98b-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_d7c98b-53{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_d7c98b-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_d7c98b-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_d7c98b-53\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7753_c8f6de-96, .wp-block-kadence-advancedheading.kt-adv-heading7753_c8f6de-96[data-kb-block=\"kb-adv-heading7753_c8f6de-96\"]{text-align:center;font-size:54px;line-height:61px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c8f6de-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7753_c8f6de-96[data-kb-block=\"kb-adv-heading7753_c8f6de-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7753_c8f6de-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7753_c8f6de-96[data-kb-block=\"kb-adv-heading7753_c8f6de-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7753_c8f6de-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7753_c8f6de-96\">Curious what really drives your customers?<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column7753_3bd0aa-0e > .kt-inside-inner-col,.kadence-column7753_3bd0aa-0e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7753_3bd0aa-0e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7753_3bd0aa-0e > .kt-inside-inner-col{flex-direction:column;}.kadence-column7753_3bd0aa-0e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7753_3bd0aa-0e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7753_3bd0aa-0e{position:relative;}@media all and (max-width: 1024px){.kadence-column7753_3bd0aa-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7753_3bd0aa-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7753_3bd0aa-0e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns7753_a39076-f3{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns7753_a39076-f3 .kt-button{font-weight:normal;font-style:normal;}.kt-btns7753_a39076-f3 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns7753_a39076-f3 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns7753_a39076-f3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns7753_a39076-f3 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns7753_a39076-f3 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns7753_a39076-f3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns7753_a39076-f3 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns7753_a39076-f3{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns7753_a39076-f3\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn7753_923fee-85.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn7753_923fee-85 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit button-style-secondary kt-btn-has-text-true kt-btn-has-svg-true wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.beyondproducts.io\/en\/contact\/\"><span class=\"kt-btn-inner-text\">Discover what we can do for you<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>rebranding New look, same Beyond Products. Sharper than ever. Didn&#8217;t quite recognize us for a second? That&#8217;s fair, a few things have changed. New branding, a sharper story, a stronger offering. But still Beyond Products: same team, same mission, same niche. Read on to find out why. this is where we stand for We didn&#8217;t&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"home","footnotes":""},"class_list":["post-7753","page","type-page","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Websitekoers","author_link":"https:\/\/www.beyondproducts.io\/en\/author\/websitekoers\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/pages\/7753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/comments?post=7753"}],"version-history":[{"count":6,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/pages\/7753\/revisions"}],"predecessor-version":[{"id":7847,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/pages\/7753\/revisions\/7847"}],"wp:attachment":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/media?parent=7753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}