{"id":1326,"date":"2022-03-24T13:28:26","date_gmt":"2022-03-24T12:28:26","guid":{"rendered":"https:\/\/www.beyondproducts.io\/blog\/"},"modified":"2024-11-25T12:03:17","modified_gmt":"2024-11-25T11:03:17","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.beyondproducts.io\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<style>.kb-row-layout-id1326_a90531-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1326_a90531-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1326_a90531-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0em;padding-bottom:4em;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1326_a90531-11 > .kt-row-layout-overlay{opacity:0.55;background-color:var(--global-palette3, #1A202C);mix-blend-mode:normal;}.kb-row-layout-id1326_a90531-11{z-index:400;position:relative;}.kb-row-layout-id1326_a90531-11 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id1326_a90531-11 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1326_a90531-11 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id1326_a90531-11 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id1326_a90531-11 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1326_a90531-11 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id1326_a90531-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1326_a90531-11 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1326_a90531-11 .kt-row-layout-bottom-sep svg{width:%;}}@media all 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1326_8c271a-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1326_8c271a-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1326_8c271a-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1326_8c271a-d5{position:relative;}@media all and (max-width: 1024px){.kadence-column1326_8c271a-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1326_8c271a-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1326_8c271a-d5 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1326_a8056e-51{margin-bottom:-10em;}.kb-row-layout-id1326_a8056e-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1326_a8056e-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1326_a8056e-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id1326_a8056e-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1326_a8056e-51 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1326_a8056e-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1326_a8056e-51 alignnone hoogte-rij-foto wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1326_bd51e9-9a > .kt-inside-inner-col,.kadence-column1326_bd51e9-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1326_bd51e9-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1326_bd51e9-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column1326_bd51e9-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1326_bd51e9-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1326_bd51e9-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column1326_bd51e9-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1326_bd51e9-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1326_bd51e9-9a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08, .wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08[data-kb-block=\"kb-adv-heading1326_bfd623-08\"]{display:block;font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08[data-kb-block=\"kb-adv-heading1326_bfd623-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08[data-kb-block=\"kb-adv-heading1326_bfd623-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08, .wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08[data-kb-block=\"kb-adv-heading1326_bfd623-08\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08, .wp-block-kadence-advancedheading.kt-adv-heading1326_bfd623-08[data-kb-block=\"kb-adv-heading1326_bfd623-08\"]{text-align:left!important;}}<\/style>\n<span class=\"kt-adv-heading1326_bfd623-08 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1326_bfd623-08\">Blog<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51, .wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51[data-kb-block=\"kb-adv-heading1326_ff222c-51\"]{margin-top:-1px;margin-right:0px;margin-left:0px;text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51[data-kb-block=\"kb-adv-heading1326_ff222c-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51[data-kb-block=\"kb-adv-heading1326_ff222c-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51, .wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51[data-kb-block=\"kb-adv-heading1326_ff222c-51\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51, .wp-block-kadence-advancedheading.kt-adv-heading1326_ff222c-51[data-kb-block=\"kb-adv-heading1326_ff222c-51\"]{text-align:left!important;}}<\/style>\n<h1 class=\"kt-adv-heading1326_ff222c-51 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading1326_ff222c-51\">We share insights to help you grow<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1326_d4a29d-62, .wp-block-kadence-advancedheading.kt-adv-heading1326_d4a29d-62[data-kb-block=\"kb-adv-heading1326_d4a29d-62\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1326_d4a29d-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1326_d4a29d-62[data-kb-block=\"kb-adv-heading1326_d4a29d-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1326_d4a29d-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1326_d4a29d-62[data-kb-block=\"kb-adv-heading1326_d4a29d-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading1326_d4a29d-62, .wp-block-kadence-advancedheading.kt-adv-heading1326_d4a29d-62[data-kb-block=\"kb-adv-heading1326_d4a29d-62\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading1326_d4a29d-62 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading1326_d4a29d-62\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1326_5423ed-72 > .kt-inside-inner-col{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kadence-column1326_5423ed-72 > .kt-inside-inner-col,.kadence-column1326_5423ed-72 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1326_5423ed-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1326_5423ed-72 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1326_5423ed-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1326_5423ed-72 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1326_5423ed-72{position:relative;}@media all and (max-width: 1024px){.kadence-column1326_5423ed-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1326_5423ed-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1326_5423ed-72\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/03\/Blog-1600-1200x675.jpg\" alt=\"Blog\" class=\"wp-image-2565\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/03\/Blog-1600-1200x675.jpg 1200w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/03\/Blog-1600-600x338.jpg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/03\/Blog-1600.jpg 1600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1326_2e296b-1a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1326_2e296b-1a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1326_2e296b-1a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:144px;padding-bottom:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1326_2e296b-1a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1326_2e296b-1a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1326_2e296b-1a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1326_2e296b-1a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1326_8940bd-01 > .kt-inside-inner-col,.kadence-column1326_8940bd-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1326_8940bd-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1326_8940bd-01 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1326_8940bd-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1326_8940bd-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1326_8940bd-01{position:relative;}@media all and (max-width: 1024px){.kadence-column1326_8940bd-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1326_8940bd-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1326_8940bd-01 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-1326_05d9ea-ed .kb-post-list-item{display:grid;}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-1326_05d9ea-ed content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-2 item-image-style-above\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-5188 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-2 category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/is-joining-rsa-in-the-us-as-a-dutch-startup-or-scale-up-really-worth-it\/\" aria-label=\"Is joining RSA in the US as a Dutch startup or scale-up really worth it?\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/04\/Optie-1-Bram-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Is joining RSA in the US as a Dutch startup or scale-up really worth it?\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/04\/Optie-1-Bram-1.png 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2026\/04\/Optie-1-Bram-1-600x299.png 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/is-joining-rsa-in-the-us-as-a-dutch-startup-or-scale-up-really-worth-it\/\" rel=\"bookmark\">Is joining RSA in the US as a Dutch startup or scale-up really worth it?<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Anja den Hertog<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>The short answer: yes. But not for the reason most people think. RSA Conference in San Francisco is known as the cybersecurity event in the world. Hundreds of booths, tens of thousands of visitors, and an overwhelming amount of &#8220;bling bling.&#8221; For many Dutch startups and scale-ups, it therefore feels like a big, expensive gamble:&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/is-joining-rsa-in-the-us-as-a-dutch-startup-or-scale-up-really-worth-it\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Is joining RSA in the US as a Dutch startup or scale-up really worth it?<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4934 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-blog-2\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/dont-pitch-talk-how-to-actually-prepare-for-a-trade-show\/\" aria-label=\"Don\u2019t pitch. Talk! How to\u00a0actually\u00a0prepare for a trade show\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/07\/How-to-prepare-for-a-trade-show-in-cybersecurity-.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Don\u2019t pitch. Talk! How to\u00a0actually\u00a0prepare for a trade show\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/07\/How-to-prepare-for-a-trade-show-in-cybersecurity-.jpg 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/07\/How-to-prepare-for-a-trade-show-in-cybersecurity--600x299.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/dont-pitch-talk-how-to-actually-prepare-for-a-trade-show\/\" rel=\"bookmark\">Don\u2019t pitch. Talk! How to\u00a0actually\u00a0prepare for a trade show<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Marloes van Vliet<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Cybersec Netherlands is coming up. It\u2019s the place where security companies, CISOs, startups, and innovators meet. Of course, you want to make a good impression. But what does that really mean? A slick booth, new brochures, matching hoodies for the whole team? That can work. But if you&#8217;re not careful, you\u2019ll fall into the same&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/dont-pitch-talk-how-to-actually-prepare-for-a-trade-show\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Don\u2019t pitch. Talk! How to\u00a0actually\u00a0prepare for a trade show<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4655 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-2 category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/looking-beyond-the-ciso-other-it-security-buyers\/\" aria-label=\"Looking beyond the CISO: other IT security buyers\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/Looking-beyond-the-CISO_-other-IT-security-buyers.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"We see the author of the article, Michelle Wols, and the title of the article: Looking beyond the CISO_ other IT security buyers\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/Looking-beyond-the-CISO_-other-IT-security-buyers.png 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/Looking-beyond-the-CISO_-other-IT-security-buyers-600x299.png 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/looking-beyond-the-ciso-other-it-security-buyers\/\" rel=\"bookmark\">Looking beyond the CISO: other IT security buyers<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>When I started my CISO research, I asked myself: Are CISOs the right audience for security vendors? Looking at the number of CISOs in the Netherlands (only 1100) and the big differences between organizations, I&#8217;d argue that in many situations, they are not the right target audience. So, who do you focus on instead? It&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/looking-beyond-the-ciso-other-it-security-buyers\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Looking beyond the CISO: other IT security buyers<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4650 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-2 category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/ciso-says-dont-contact-me-or-do-they\/\" aria-label=\"CISO says: \u201cDon\u2019t contact me\u201d (or do they?)\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/CISO-says_-Dont-contact-me.-Or-do-they_.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"We see the writer of the article, Michelle Wols, pointing at the title of the article: CISO says don&#039;t contact me (or do they?)\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/CISO-says_-Dont-contact-me.-Or-do-they_.jpg 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/CISO-says_-Dont-contact-me.-Or-do-they_-600x299.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/ciso-says-dont-contact-me-or-do-they\/\" rel=\"bookmark\">CISO says: \u201cDon\u2019t contact me\u201d (or do they?)<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>&#8220;Please don&#8217;t contact me,&#8221; said the CISO. Or did they? Vendors almost always complain about buyers&#8217; openness to new solutions. Something that everyone takes for granted. After all, the CISO&#8217;s role is to lower risks, and new tools inherently come with new challenges. So, we tested this. How many CISOs actually ask not to be&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/ciso-says-dont-contact-me-or-do-they\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> CISO says: \u201cDon\u2019t contact me\u201d (or do they?)<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4825 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-blog-2\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/why-cisos-dont-want-to-work-with-your-innovative-solution-and-what-you-can-do-about-it\/\" aria-label=\"Why CISOs don&#8217;t want to work with your innovative solution \u2013 and what you can do about it\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/03\/Voorbij-de-CISO-een-kijk-op-andere-kopers-van-cybersecurity-producten.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Why CISOs don&#8217;t want to work with your innovative solution \u2013 and what you can do about it\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/03\/Voorbij-de-CISO-een-kijk-op-andere-kopers-van-cybersecurity-producten.jpg 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/03\/Voorbij-de-CISO-een-kijk-op-andere-kopers-van-cybersecurity-producten-600x299.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/why-cisos-dont-want-to-work-with-your-innovative-solution-and-what-you-can-do-about-it\/\" rel=\"bookmark\">Why CISOs don&#8217;t want to work with your innovative solution \u2013 and what you can do about it<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Anja den Hertog<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>There&#8217;s a common narrative that CISOs are constantly frustrated with security vendors, while vendors claim that security leaders aren&#8217;t giving their innovative solutions a fair chance. But does this tension truly exist? At Beyond Products we were curious about this disconnect. Our investigation culminated in &#8220;The State of Innovation in Security 2025&#8221; report (published on&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/why-cisos-dont-want-to-work-with-your-innovative-solution-and-what-you-can-do-about-it\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Why CISOs don&#8217;t want to work with your innovative solution \u2013 and what you can do about it<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4644 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-2 category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/the-role-of-the-ciso-mainly-risk-and-audit\/\" aria-label=\"The role of the CISO: mainly risk and audit\u00a0\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/The-role-of-the-CISO-mainly-risk-and-audit.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"We see the author of the article, Michelle Wols, and the title of the article: the role of the CISO: mainly risk and audit.\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/The-role-of-the-CISO-mainly-risk-and-audit.jpg 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/The-role-of-the-CISO-mainly-risk-and-audit-600x299.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/the-role-of-the-ciso-mainly-risk-and-audit\/\" rel=\"bookmark\">The role of the CISO: mainly risk and audit\u00a0<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>&#8220;There are two types of CISOs. The group of people who are busy checking boxes, compliance, and then there&#8217;s a group that believes in process innovation, solving risks.&#8221; During a recent interview for Security Innovation Stories, this observation from a CISO sparked an interesting question: how much of it is true? Read the first article&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/the-role-of-the-ciso-mainly-risk-and-audit\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> The role of the CISO: mainly risk and audit\u00a0<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4704 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-2 category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/zo-genereer-je-maximale-impact-in-cybersecurity-met-effectieve-contentdistributie\/\" aria-label=\"How to generate maximum impact in cybersecurity with effective content distribution\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/How-to-generate-maximum-impact-in-cybersecurity-with-effective-content-distribution.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"How to generate maximum impact in cybersecurity with effective content distribution\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/How-to-generate-maximum-impact-in-cybersecurity-with-effective-content-distribution.jpg 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/How-to-generate-maximum-impact-in-cybersecurity-with-effective-content-distribution-600x299.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/zo-genereer-je-maximale-impact-in-cybersecurity-met-effectieve-contentdistributie\/\" rel=\"bookmark\">How to generate maximum impact in cybersecurity with effective content distribution<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Marloes van Vliet<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Many companies invest heavily in creating quality content but forget one essential component: how do you ensure that content actually gets seen? You probably recognize this&#8230; that brilliant article where your point of view on cybersecurity comes across great. You&#8217;re proud of the content, just like your colleagues. But then comes the quarterly evaluation&#8230; where&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/zo-genereer-je-maximale-impact-in-cybersecurity-met-effectieve-contentdistributie\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How to generate maximum impact in cybersecurity with effective content distribution<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4606 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-2 category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/there-is-a-bigger-difference-between-ciso-and-ciso-than-you-think\/\" aria-label=\"There is a bigger difference between CISO and CISO than you think\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/Who-is-the-CISO.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"There is a bigger difference between CISO and CISO than you think\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/Who-is-the-CISO.png 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/02\/Who-is-the-CISO-600x299.png 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/there-is-a-bigger-difference-between-ciso-and-ciso-than-you-think\/\" rel=\"bookmark\">There is a bigger difference between CISO and CISO than you think<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>&#8220;We target CISOs,&#8221; say many IT security businesses \u2013 either they say that or that the CISO doesn&#8217;t have enough decision power. At Beyond Products we have interviewed many CISOs (for Security Innovation Stories and client interviews), and the question always pops up in my head: are you sure that the CISO is the right&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/there-is-a-bigger-difference-between-ciso-and-ciso-than-you-think\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> There is a bigger difference between CISO and CISO than you think<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4762 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-blog-2\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/get-the-most-from-your-2025-trend-report-now-and-in-the-years-to-come\/\" aria-label=\"Get the most from your 2025 trend report\u2014now and in the years to come.\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/01\/Get-the-most-from-your-2025-trend-report-now-and-the-years-to-come.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Anja den Hertog standing next to the title of the article about how to write great trend reports in 2025.\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/01\/Get-the-most-from-your-2025-trend-report-now-and-the-years-to-come.jpg 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/01\/Get-the-most-from-your-2025-trend-report-now-and-the-years-to-come-600x299.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/get-the-most-from-your-2025-trend-report-now-and-in-the-years-to-come\/\" rel=\"bookmark\">Get the most from your 2025 trend report\u2014now and in the years to come.<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Anja den Hertog<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>It\u2019s January again\u2014the 2025 trend reports are everywhere. You\u2019ve spent months working on yours. The result is impressive\u2014strong content, visually appealing\u2014but\u2026 where are the downloads? The views? The visibility? What\u2019s going wrong? The same question comes up every year: How do we make it work? Usually around March or April, when it\u2019s already too late&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/get-the-most-from-your-2025-trend-report-now-and-in-the-years-to-come\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Get the most from your 2025 trend report\u2014now and in the years to come.<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4759 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/why-demand-generation-is-the-key-to-growth-in-it-security\/\" aria-label=\"Why demand generation is the key to growth in IT security\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"383\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/01\/Why-demand-generation-is-the-key-to-growth-in-IT-security-1.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"We see Bram de Bruijn standing next to the title, explaining why demand generation is the key to growth in IT security and beyond.\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/01\/Why-demand-generation-is-the-key-to-growth-in-IT-security-1.jpg 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/01\/Why-demand-generation-is-the-key-to-growth-in-IT-security-1-600x299.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/why-demand-generation-is-the-key-to-growth-in-it-security\/\" rel=\"bookmark\">Why demand generation is the key to growth in IT security<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Bram de Bruijn<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Organizations that embrace demand generation outperform their competitors who stick to traditional lead generation. This not only leads to higher long-term revenue growth but also prevents a trust crisis in the IT security sector. The traditional focus on lead generation often lacks the nuance needed to build trust in the security industry. The question is&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/why-demand-generation-is-the-key-to-growth-in-it-security\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Why demand generation is the key to growth in IT security<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-3979 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/how-we-ensured-all-cybersecurity-professionals-discovered-our-book-security-innovation-stories\/\" aria-label=\"How We Ensured All Cybersecurity Professionals Discovered Our Book &#8216;Security Innovation Stories\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/how-we-ensured-all-cybersecurity-professionals-discovered-our-book\u2014Security-Innovation-Stories-with-hyper-targeted-campaigns.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"How We Ensured All Cybersecurity Professionals Discovered Our Book &#8216;Security Innovation Stories\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/how-we-ensured-all-cybersecurity-professionals-discovered-our-book\u2014Security-Innovation-Stories-with-hyper-targeted-campaigns.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/how-we-ensured-all-cybersecurity-professionals-discovered-our-book\u2014Security-Innovation-Stories-with-hyper-targeted-campaigns-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/how-we-ensured-all-cybersecurity-professionals-discovered-our-book\u2014Security-Innovation-Stories-with-hyper-targeted-campaigns-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/how-we-ensured-all-cybersecurity-professionals-discovered-our-book-security-innovation-stories\/\" rel=\"bookmark\">How We Ensured All Cybersecurity Professionals Discovered Our Book &#8216;Security Innovation Stories<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>&#8220;We\u2019ve seen your book all over LinkedIn,&#8221; Chantal Stekelenburg remarked when Bram de Bruijn, co-founder of Beyond Products, was a guest on the Angry Nerds Podcast. This comment captures the essence of the marketing campaign behind Security Innovation Stories, Bram\u2019s book, which was launched in February 2024. The book, written by Bram and promoted by&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/how-we-ensured-all-cybersecurity-professionals-discovered-our-book-security-innovation-stories\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How We Ensured All Cybersecurity Professionals Discovered Our Book &#8216;Security Innovation Stories<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4028 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/from-orientation-to-purchase-the-added-value-of-your-security-expertise-for-potential-customers\/\" aria-label=\"From orientation to purchase: The added value of your security expertise for potential customers\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/van-orientatie-naar-aankoop-de-meerwaarde-van-jouw-kennis-voor-potentiele-klanten-.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"From orientation to purchase: The added value of your security expertise for potential customers\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/van-orientatie-naar-aankoop-de-meerwaarde-van-jouw-kennis-voor-potentiele-klanten-.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/van-orientatie-naar-aankoop-de-meerwaarde-van-jouw-kennis-voor-potentiele-klanten--600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/van-orientatie-naar-aankoop-de-meerwaarde-van-jouw-kennis-voor-potentiele-klanten--1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/from-orientation-to-purchase-the-added-value-of-your-security-expertise-for-potential-customers\/\" rel=\"bookmark\">From orientation to purchase: The added value of your security expertise for potential customers<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>In cybersecurity, sales are primarily about building trust. A potential customer will only engage with you once they are certain that you are the cybersecurity specialist for them and that your solution addresses their problems or mitigates their risks. To reach that point, prospects need your guidance. But how do you offer them that helping&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/from-orientation-to-purchase-the-added-value-of-your-security-expertise-for-potential-customers\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> From orientation to purchase: The added value of your security expertise for potential customers<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-3970 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/the-just-enough-mindset-a-hurdle-in-dutch-innovation-culture-in-cybersecurity\/\" aria-label=\"The &#8220;Just Enough&#8221; Mindset: A Hurdle in Dutch Innovation Culture in Cybersecurity\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/08\/de-zesjesmentaliteit-is-ook-te-vinden-in-het-nederlandse-innovatieklimaat-in-cybersecurity.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The &#8220;Just Enough&#8221; Mindset: A Hurdle in Dutch Innovation Culture in Cybersecurity\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/08\/de-zesjesmentaliteit-is-ook-te-vinden-in-het-nederlandse-innovatieklimaat-in-cybersecurity.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/08\/de-zesjesmentaliteit-is-ook-te-vinden-in-het-nederlandse-innovatieklimaat-in-cybersecurity-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/08\/de-zesjesmentaliteit-is-ook-te-vinden-in-het-nederlandse-innovatieklimaat-in-cybersecurity-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/the-just-enough-mindset-a-hurdle-in-dutch-innovation-culture-in-cybersecurity\/\" rel=\"bookmark\">The &#8220;Just Enough&#8221; Mindset: A Hurdle in Dutch Innovation Culture in Cybersecurity<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Bram de Bruijn<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>We\u2019re doing well, but there\u2019s plenty of room for improvement. That seems to be the general message when looking at the innovation climate in the Netherlands \u2013 and across the European Union. While the European tech sector has a solid foundation, we continue to lag behind the United States and China, where the importance of&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/the-just-enough-mindset-a-hurdle-in-dutch-innovation-culture-in-cybersecurity\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> The &#8220;Just Enough&#8221; Mindset: A Hurdle in Dutch Innovation Culture in Cybersecurity<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4037 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/a-website-for-your-cybersecurity-product-7-dos-and-donts\/\" aria-label=\"A website for your cybersecurity product: 7 do&#8217;s and don&#8217;ts\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Header-afbeeldingen-BP-artikelen-2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"A website for your cybersecurity product: 7 do&#8217;s and don&#8217;ts\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Header-afbeeldingen-BP-artikelen-2.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Header-afbeeldingen-BP-artikelen-2-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Header-afbeeldingen-BP-artikelen-2-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/a-website-for-your-cybersecurity-product-7-dos-and-donts\/\" rel=\"bookmark\">A website for your cybersecurity product: 7 do&#8217;s and don&#8217;ts<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Your website is your 24\/7 sales channel. It\u2019s the first impression of your cybersecurity solution. It shows what your product can mean for your potential customer and indicates for whom the solution is suitable\u2014at least, it should. Unfortunately, we see many websites for cybersecurity solutions that completely miss the mark. That\u2019s a shame, because if&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/a-website-for-your-cybersecurity-product-7-dos-and-donts\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> A website for your cybersecurity product: 7 do&#8217;s and don&#8217;ts<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4294 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-blog-2\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/content-marketing-strategy-2025\/\" aria-label=\"How AI changes your content marketing strategy 2025 &#8211; but not how you&#8217;d expect&#8230;\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"385\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/11\/Header-afbeeldingen-BP-artikelen-1054-x-529-px-2-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Split-screen illustratie: links een robot die content typt met &#039;expectation&#039; erboven, rechts een persoon die een video opneemt met &#039;reality&#039; erboven, wat het contrast toont tussen AI-gedreven massa content en waardevolle video content\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/11\/Header-afbeeldingen-BP-artikelen-1054-x-529-px-2-1.png 1054w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/11\/Header-afbeeldingen-BP-artikelen-1054-x-529-px-2-1-600x301.png 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/content-marketing-strategy-2025\/\" rel=\"bookmark\">How AI changes your content marketing strategy 2025 &#8211; but not how you&#8217;d expect&#8230;<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Anja den Hertog<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>De uitdaging voor 2025 is duidelijk: Onderscheid jezelf &#8211; of verdwijn in de massa. Het internet barst van de me-too content, en AI maakt het er niet beter op. En dat is niet alleen maar slecht nieuws, vind ik zelf. Want de noodzaak tot het maken van \u00e9cht goede content was nog nooit zo groot&#8230;.<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/content-marketing-strategy-2025\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How AI changes your content marketing strategy 2025 &#8211; but not how you&#8217;d expect&#8230;<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4244 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/how-to-create-and-use-an-ideal-customer-profile-icp\/\" aria-label=\"How to create and use an Ideal Customer Profile (ICP)\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/10\/Header-afbeeldingen-BP-artikelen.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"How to create and use an Ideal Customer Profile (ICP)\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/10\/Header-afbeeldingen-BP-artikelen.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/10\/Header-afbeeldingen-BP-artikelen-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/10\/Header-afbeeldingen-BP-artikelen-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/how-to-create-and-use-an-ideal-customer-profile-icp\/\" rel=\"bookmark\">How to create and use an Ideal Customer Profile (ICP)<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Bram de Bruijn<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>ICP stands for Ideal Customer Profile. An ICP is a description of the ideal customer that a business wants to target with its products or services. It is a detailed description of the characteristics of the customer who is most likely to benefit from the business&#8217;s offerings, and who is most likely to become a&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/how-to-create-and-use-an-ideal-customer-profile-icp\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How to create and use an Ideal Customer Profile (ICP)<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4269 post type-post status-publish format-standard has-post-thumbnail hentry category-pillar-page-2\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/cybersecurity-marketing-strategy-2025\/\" aria-label=\"Growing your business in 2025? Trust and confidence are the keywords.\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/This-is-how-you-built-your-marketing-strategy-in-cybersecurity.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Marloes van Vliet en Michelle Wols wrote this article about how you can built your cybersecurity marketing strategy in 2025.\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/This-is-how-you-built-your-marketing-strategy-in-cybersecurity.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/This-is-how-you-built-your-marketing-strategy-in-cybersecurity-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/This-is-how-you-built-your-marketing-strategy-in-cybersecurity-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/cybersecurity-marketing-strategy-2025\/\" rel=\"bookmark\">Growing your business in 2025? Trust and confidence are the keywords.<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Marketing Strategy 2025 for Security &amp; IT Growing your business in 2025? Trust and confidence are the key words. Written by: Michelle Wols Marloes van Vliet In March 2020, during the first COVID-19 lockdowns in Europe and the US, &#8220;Zoombombing&#8221; emerged as a shocking example of the vulnerability of digital workplaces. This incident marked the&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/cybersecurity-marketing-strategy-2025\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Growing your business in 2025? Trust and confidence are the keywords.<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4127 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/sharing-expertise-its-easier-than-you-think\/\" aria-label=\"Sharing your expertise: it&#8217;s easier than you think\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Header-afbeeldingen-BP-artikelen-5.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Sharing your expertise: it&#8217;s easier than you think\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Header-afbeeldingen-BP-artikelen-5.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Header-afbeeldingen-BP-artikelen-5-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Header-afbeeldingen-BP-artikelen-5-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/sharing-expertise-its-easier-than-you-think\/\" rel=\"bookmark\">Sharing your expertise: it&#8217;s easier than you think<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Marloes van Vliet<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Sharing your expertise with your network without being asked. It seems to be quite a \u2018thing,\u2019 especially in the security industry. But why is that? When you consider your experience and expertise, what\u2019s stopping you from sharing it with the rest of the world? Your network will only benefit from it. The idea is simple:&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/sharing-expertise-its-easier-than-you-think\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Sharing your expertise: it&#8217;s easier than you think<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4207 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/reconsider-your-no-prices-on-the-website-policy-2\/\" aria-label=\"Reconsider your &#8220;no prices on the website&#8221; policy\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Listing-prices-on-your-website-do-or-dont.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Een prijslijst voor ijsjes afgeplakt illustreert het belang van prijzen op je website voor transparantie en klantenvertrouwen\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Listing-prices-on-your-website-do-or-dont.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Listing-prices-on-your-website-do-or-dont-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Listing-prices-on-your-website-do-or-dont-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/reconsider-your-no-prices-on-the-website-policy-2\/\" rel=\"bookmark\">Reconsider your &#8220;no prices on the website&#8221; policy<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>The importance of pricing in the purchasing process is undeniable. Tenders focus on finding the best price-to-quality ratio, often heavily weighting lower prices. In the marketing mix, price stands alongside product, place, and promotion as a core component. Yet, many software companies opt to keep their prices off their websites. They worry about competitors seeing&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/reconsider-your-no-prices-on-the-website-policy-2\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Reconsider your &#8220;no prices on the website&#8221; policy<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-4133 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-2 category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/marketing-without-the-fluff-in-cybersecurity\/\" aria-label=\"Marketing without the fluff in cybersecurity\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/No-fluff-marketing-for-cybersecurity-how.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Marketing without the fluff in cybersecurity\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/No-fluff-marketing-for-cybersecurity-how.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/No-fluff-marketing-for-cybersecurity-how-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/No-fluff-marketing-for-cybersecurity-how-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/marketing-without-the-fluff-in-cybersecurity\/\" rel=\"bookmark\">Marketing without the fluff in cybersecurity<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Almost weekly, I speak with CISOs for Security Innovation Stories. We ask them about industry challenges and discuss innovative solutions. One thing that comes up time and again is jargon, fluff, and buzzwords. Or as one CISO said, \u201cWhat is actually so \u2018extended\u2019 about your XDR solution?\u201d CISOs are therefore asking for clear\u2014and especially honest\u2014positioning&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/marketing-without-the-fluff-in-cybersecurity\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Marketing without the fluff in cybersecurity<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-3990 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/why-your-marketing-manager-will-leave-within-3-months-and-how-to-prevent-it\/\" aria-label=\"Why your marketing manager will leave within 3 months and how to prevent it\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/why-your-marketing-manager-will-leave-within-3-months-and-how-to-prevent-it.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Why your marketing manager will leave within 3 months and how to prevent it\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/why-your-marketing-manager-will-leave-within-3-months-and-how-to-prevent-it.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/why-your-marketing-manager-will-leave-within-3-months-and-how-to-prevent-it-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/why-your-marketing-manager-will-leave-within-3-months-and-how-to-prevent-it-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/why-your-marketing-manager-will-leave-within-3-months-and-how-to-prevent-it\/\" rel=\"bookmark\">Why your marketing manager will leave within 3 months and how to prevent it<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Marloes van Vliet<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>The turnover of marketers in the Netherlands is high. According to figures from market research agency Giant, the turnover is higher than in other professional groups: 29% of Dutch marketers found a new job in 2023, and they stay with the same employer for an average of 3.4 years. We certainly see this reflected in&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/why-your-marketing-manager-will-leave-within-3-months-and-how-to-prevent-it\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Why your marketing manager will leave within 3 months and how to prevent it<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-3951 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/leveraging-linkedin-for-cybersecurity-marketing-is-an-untapped-opportunity\/\" aria-label=\"Leveraging LinkedIn for cybersecurity marketing is an untapped opportunity\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"499\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Ook-voor-cybersecurity-is-linkedin-een-goed-kanaal.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Leveraging LinkedIn for cybersecurity marketing is an untapped opportunity\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Ook-voor-cybersecurity-is-linkedin-een-goed-kanaal.png 2000w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Ook-voor-cybersecurity-is-linkedin-een-goed-kanaal-600x390.png 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2024\/09\/Ook-voor-cybersecurity-is-linkedin-een-goed-kanaal-1200x780.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/leveraging-linkedin-for-cybersecurity-marketing-is-an-untapped-opportunity\/\" rel=\"bookmark\">Leveraging LinkedIn for cybersecurity marketing is an untapped opportunity<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Michelle Wols<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Even if you know your target audience well and your product is technically robust, customers won&#8217;t just come knocking on your door. By sharing your valuable cybersecurity expertise, they get to know your organization, build trust in you as a specialist, and the sales will naturally follow. Knowledge sharing is, therefore, a strong starting point&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/leveraging-linkedin-for-cybersecurity-marketing-is-an-untapped-opportunity\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Leveraging LinkedIn for cybersecurity marketing is an untapped opportunity<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-2227 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/3-drivers-voor-innovatie-in-het-security-domein\/\" aria-label=\"3 drivers for innovation in the security domain\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"527\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/alexas_fotos-sjq4B6PLPug-unsplash-scaled.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Innovatie in security\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/alexas_fotos-sjq4B6PLPug-unsplash-scaled.jpg 2560w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/alexas_fotos-sjq4B6PLPug-unsplash-600x412.jpg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/alexas_fotos-sjq4B6PLPug-unsplash-1200x823.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/3-drivers-voor-innovatie-in-het-security-domein\/\" rel=\"bookmark\">3 drivers for innovation in the security domain<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Bram de Bruijn<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>What makes innovation in the security domain so difficult? And what is the reason criminals do succeed in innovation? <\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/3-drivers-voor-innovatie-in-het-security-domein\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> 3 drivers for innovation in the security domain<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-2043 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/five-reasons-why-new-productlaunches-fail\/\" aria-label=\"Launching a new product or service? 5 reasons why new launches fail\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/richard-dykes-SPuHHjbSso8-unsplash-scaled.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"faalfactoren productlancering\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/richard-dykes-SPuHHjbSso8-unsplash-scaled.jpg 2560w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/richard-dykes-SPuHHjbSso8-unsplash-600x401.jpg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/richard-dykes-SPuHHjbSso8-unsplash-1200x801.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/five-reasons-why-new-productlaunches-fail\/\" rel=\"bookmark\">Launching a new product or service? 5 reasons why new launches fail<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Bram de Bruijn<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>70 &#8211; 90% of new product launches fail\u2026 Why is launching new products\/services such a challenge for companies?<br \/>\nAnd how do you increase the chances of success?<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/five-reasons-why-new-productlaunches-fail\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Launching a new product or service? 5 reasons why new launches fail<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-2009 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-blog\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/www.beyondproducts.io\/en\/not-to-be-missed-these-are-the-10-most-important-product-marketing-trends-in-2023\/\" aria-label=\"These are the 10 most important product marketing trends in 2023.\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/pexels-george-becker-129742-scaled.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"These are the 10 most important product marketing trends in 2023.\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/pexels-george-becker-129742-scaled.jpg 2560w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/pexels-george-becker-129742-600x399.jpg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2023\/02\/pexels-george-becker-129742-1200x799.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/www.beyondproducts.io\/en\/not-to-be-missed-these-are-the-10-most-important-product-marketing-trends-in-2023\/\" rel=\"bookmark\">These are the 10 most important product marketing trends in 2023.<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Anja den Hertog<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>What makes a product marketing strategy future-proof? In this article, 10 trends to capture a competitive market position.<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/www.beyondproducts.io\/en\/not-to-be-missed-these-are-the-10-most-important-product-marketing-trends-in-2023\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> These are the 10 most important product marketing trends in 2023.<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Blog We share insights to help you grow<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-1326","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Websitekoers","author_link":"https:\/\/www.beyondproducts.io\/en\/author\/websitekoers\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/pages\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":10,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/pages\/1326\/revisions"}],"predecessor-version":[{"id":4373,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/pages\/1326\/revisions\/4373"}],"wp:attachment":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/media?parent=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}