{"id":7815,"date":"2025-11-27T10:50:00","date_gmt":"2025-11-27T09:50:00","guid":{"rendered":"https:\/\/www.beyondproducts.io\/cases\/van-fox-crypto-naar-sentyron-dubbel-bereik-na-rebranding\/"},"modified":"2026-09-04T15:21:30","modified_gmt":"2026-09-04T13:21:30","slug":"sentyron","status":"publish","type":"cases","link":"https:\/\/www.beyondproducts.io\/en\/cases\/sentyron\/","title":{"rendered":"From Fox Crypto to Sentyron: double the reach after rebranding"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id7815_1f3ae8-d5{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id7815_1f3ae8-d5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7815_1f3ae8-d5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7815_1f3ae8-d5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7815_1f3ae8-d5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7815_1f3ae8-d5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7815_1f3ae8-d5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7815_1f3ae8-d5 alignnone has-kb-palette-21-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7815_1206af-78 > .kt-inside-inner-col,.kadence-column7815_1206af-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7815_1206af-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7815_1206af-78 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7815_1206af-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7815_1206af-78 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7815_1206af-78{position:relative;}@media all and (max-width: 1024px){.kadence-column7815_1206af-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7815_1206af-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7815_1206af-78\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7815_767bf8-bc, .wp-block-kadence-advancedheading.kt-adv-heading7815_767bf8-bc[data-kb-block=\"kb-adv-heading7815_767bf8-bc\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;text-transform:uppercase;color:#187c74;}.wp-block-kadence-advancedheading.kt-adv-heading7815_767bf8-bc[data-kb-block=\"kb-adv-heading7815_767bf8-bc\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading7815_767bf8-bc[data-kb-block=\"kb-adv-heading7815_767bf8-bc\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading7815_767bf8-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7815_767bf8-bc[data-kb-block=\"kb-adv-heading7815_767bf8-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7815_767bf8-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7815_767bf8-bc[data-kb-block=\"kb-adv-heading7815_767bf8-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><h2 class=\"kt-adv-heading7815_767bf8-bc wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading7815_767bf8-bc\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_puzzle-piece kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M519.442 288.651c-41.519 0-59.5 31.593-82.058 31.593C377.409 320.244 432 144 432 144s-196.288 80-196.288-3.297c0-35.827 36.288-46.25 36.288-85.985C272 19.216 243.885 0 210.539 0c-34.654 0-66.366 18.891-66.366 56.346 0 41.364 31.711 59.277 31.711 81.75C175.885 207.719 0 166.758 0 166.758v333.237s178.635 41.047 178.635-28.662c0-22.473-40-40.107-40-81.471 0-37.456 29.25-56.346 63.577-56.346 33.673 0 61.788 19.216 61.788 54.717 0 39.735-36.288 50.158-36.288 85.985 0 60.803 129.675 25.73 181.23 25.73 0 0-34.725-120.101 25.827-120.101 35.962 0 46.423 36.152 86.308 36.152C556.712 416 576 387.99 576 354.443c0-34.199-18.962-65.792-56.558-65.792z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Challenge<\/span><\/h2>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7815_a5715f-55, .wp-block-kadence-advancedheading.kt-adv-heading7815_a5715f-55[data-kb-block=\"kb-adv-heading7815_a5715f-55\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7815_a5715f-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7815_a5715f-55[data-kb-block=\"kb-adv-heading7815_a5715f-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7815_a5715f-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7815_a5715f-55[data-kb-block=\"kb-adv-heading7815_a5715f-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7815_a5715f-55 wp-block-kadence-advancedheading has-kb-palette-22-color has-text-color\" data-kb-block=\"kb-adv-heading7815_a5715f-55\">Carrying out a complete name and brand change following the acquisition by CR Group, without losing momentum, recognition or trust in the market.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7815_68434f-b3, .wp-block-kadence-advancedheading.kt-adv-heading7815_68434f-b3[data-kb-block=\"kb-adv-heading7815_68434f-b3\"]{font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7815_68434f-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7815_68434f-b3[data-kb-block=\"kb-adv-heading7815_68434f-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7815_68434f-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7815_68434f-b3[data-kb-block=\"kb-adv-heading7815_68434f-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7815_68434f-b3 has--font-size wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7815_68434f-b3\">A new name and a new visual identity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Following the acquisition by CR Group, Fox Crypto faced a fundamental task: a new name, a new visual identity and an entirely new brand image, without losing the twenty years of authority and trust it had built up in the high-assurance security market<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key challenges were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Naming:<\/strong> devising a new name that does justice to the positioning as an independent, international player within CR Group, while also translating well into a market of defence, government and critical infrastructure.<\/li>\n\n\n\n<li><strong>Brand identity:<\/strong> developing an entirely new logo and visual style that fits the existing trust in the brand, without customers and partners feeling as though they were dealing with a different company.<\/li>\n\n\n\n<li><strong>Rollout:<\/strong> implementing the new name and identity consistently across website, sales collateral, social media and sales conversations, in a sector where continuity and reliability carry more weight than trends.<\/li>\n\n\n\n<li><strong>Maintaining momentum: <\/strong>deploying the announcement in such a way that it not only cost no reach, but actually worked as a content moment in its own right.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--kb-palette-4);border-left-width:1px;margin-top:100px;margin-right:175px;margin-bottom:100px;margin-left:50px\">\n<p class=\"has-kb-palette-8-color has-text-color has-link-color has-larger-font-size wp-elements-1 wp-block-paragraph\" style=\"margin-right:0px;margin-left:24px;line-height:1.25\">&#8220;The collaboration with Beyond Products has helped us to better align our technology solutions with market demand.&#8221;<\/p>\n\n\n\n<p class=\"has-kb-palette-13-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"margin-left:24px\">Christian Prickaerts, CEO Fox Crypto<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7815_c6b8ba-86, .wp-block-kadence-advancedheading.kt-adv-heading7815_c6b8ba-86[data-kb-block=\"kb-adv-heading7815_c6b8ba-86\"]{font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7815_c6b8ba-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7815_c6b8ba-86[data-kb-block=\"kb-adv-heading7815_c6b8ba-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7815_c6b8ba-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7815_c6b8ba-86[data-kb-block=\"kb-adv-heading7815_c6b8ba-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7815_c6b8ba-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7815_c6b8ba-86\">A new name while preserving trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The process began at the core: devising the new name Sentyron and developing the accompanying logo and visual identity. The guiding principle here was that the new name and style should carry forward the authority and trust of twenty years of Fox Crypto\/Philips Crypto heritage, rather than suggesting a break with the past.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consistent rollout across all channels<\/strong><br>Once the name and identity had been approved, the rebranding was rolled out step by step: from the website and proposition pages to sales collateral, brochures and the entire social media presence. Always with the same guiding principle: making the new name visible without losing the familiar message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rebranding as content moment<\/strong><br>Rather than carrying out the name change as a purely administrative step, it was deliberately used as a content moment. Posts about the new name, the new identity and the people behind the brand were consistently positioned as employer branding content, which aligns with a broader trend in the dataset: human, story-driven content demonstrably performs better than average.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Activities<\/strong><br>For this rebranding project, we carried out the following specific work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Naming and concept development<\/li>\n\n\n\n<li>Logo and visual identity development<\/li>\n\n\n\n<li>Website and proposition pages in the new style<\/li>\n\n\n\n<li>Sales collateral and brochures (POV deck, events, etc.)<\/li>\n\n\n\n<li>Content strategy and creation around the announcement and beyond<\/li>\n\n\n\n<li>LinkedIn organic content and ongoing employer branding<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creative assets<\/strong><\/p>\n\n\n<style>.kb-gallery-id-7815_97a6d3-88 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-7815_97a6d3-88 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-wrap-id-7815_97a6d3-88.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-7815_97a6d3-88.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-7815_97a6d3-88 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-7815_97a6d3-88 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"true\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-logo.jpeg\" width=\"1150\" height=\"824\" alt=\"\" data-full-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-logo.jpeg\" data-light-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-logo.jpeg\" data-id=\"7148\" class=\"wp-image-7148 skip-lazy\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-logo.jpeg 1150w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-logo-600x430.jpeg 600w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-add.jpeg\" width=\"1558\" height=\"874\" alt=\"\" data-full-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-add.jpeg\" data-light-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-add.jpeg\" data-id=\"7150\" class=\"wp-image-7150 skip-lazy\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-add.jpeg 1558w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-add-600x337.jpeg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-add-1200x673.jpeg 1200w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual.jpeg\" width=\"1588\" height=\"890\" alt=\"\" data-full-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual.jpeg\" data-light-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual.jpeg\" data-id=\"7152\" class=\"wp-image-7152 skip-lazy\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual.jpeg 1588w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual-600x336.jpeg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual-1200x673.jpeg 1200w\" sizes=\"auto, (max-width: 1588px) 100vw, 1588px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual-add.jpeg\" width=\"1580\" height=\"888\" alt=\"\" data-full-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual-add.jpeg\" data-light-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual-add.jpeg\" data-id=\"7154\" class=\"wp-image-7154 skip-lazy\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual-add.jpeg 1580w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual-add-600x337.jpeg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visual-add-1200x674.jpeg 1200w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-social.jpeg\" width=\"1482\" height=\"592\" alt=\"\" data-full-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-social.jpeg\" data-light-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-social.jpeg\" data-id=\"7156\" class=\"wp-image-7156 skip-lazy\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-social.jpeg 1482w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-social-600x240.jpeg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-social-1200x479.jpeg 1200w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visuals-algemeen.jpeg\" width=\"1560\" height=\"852\" alt=\"\" data-full-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visuals-algemeen.jpeg\" data-light-image=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visuals-algemeen.jpeg\" data-id=\"7158\" class=\"wp-image-7158 skip-lazy\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visuals-algemeen.jpeg 1560w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visuals-algemeen-600x328.jpeg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/10\/Sentyron-visuals-algemeen-1200x655.jpeg 1200w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7815_c3b57b-fb, .wp-block-kadence-advancedheading.kt-adv-heading7815_c3b57b-fb[data-kb-block=\"kb-adv-heading7815_c3b57b-fb\"]{font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7815_c3b57b-fb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7815_c3b57b-fb[data-kb-block=\"kb-adv-heading7815_c3b57b-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7815_c3b57b-fb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7815_c3b57b-fb[data-kb-block=\"kb-adv-heading7815_c3b57b-fb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7815_c3b57b-fb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7815_c3b57b-fb\">More reach and more engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Average reach of posts around the new name nearly doubled<\/strong>: from 448 to 812 impressions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Average engagement rate of 15.9% <\/strong>on employer branding and rebranding content, above the portfolio average<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The rebranding consistently works as a content moment: <\/strong>posts about the new name, identity and the people behind the brand demonstrably outperform regular content<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strongly positive response to the rebranding, both internally and externally:<\/strong> now that the Sentyron brand has been brought to life (both offline and online), the organisation is receiving a great deal of positive feedback.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--kb-palette-4);border-left-width:1px;margin-top:100px;margin-right:175px;margin-bottom:100px;margin-left:50px\">\n<p class=\"has-kb-palette-8-color has-text-color has-link-color has-larger-font-size wp-elements-3 wp-block-paragraph\" style=\"margin-right:0px;margin-left:24px;line-height:1.25\">&#8220;With Beyond Products we can lean on expertise that is truly unique &#8211; not least because of their <a href=\"https:\/\/www.securityinnovationstories.com\/\" target=\"_blank\" rel=\"noopener\">security and domain expertise<\/a> &#8211; and that aligns perfectly with our business goals.&#8221;<\/p>\n\n\n\n<p class=\"has-kb-palette-13-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"margin-left:24px\">Christian Prickaerts, CEO Fox Crypto<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7815_d55b7d-e0, .wp-block-kadence-advancedheading.kt-adv-heading7815_d55b7d-e0[data-kb-block=\"kb-adv-heading7815_d55b7d-e0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7815_d55b7d-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7815_d55b7d-e0[data-kb-block=\"kb-adv-heading7815_d55b7d-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7815_d55b7d-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7815_d55b7d-e0[data-kb-block=\"kb-adv-heading7815_d55b7d-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading7815_d55b7d-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7815_d55b7d-e0\">Next steps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the new name firmly established and the momentum of the rebranding still felt in the reach figures, the focus is now on further developing Sentyron as a recognisable, independent authority within CR Group. This means building on the employer branding line and embedding the new identity more deeply in content, campaigns and customer conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Sentyron<\/strong><br><a href=\"https:\/\/sentyron.com\/\" target=\"_blank\" rel=\"noopener\">Sentyron<\/a>, formerly Fox Crypto, has been a pioneer in high-assurance security solutions for more than two decades, protecting classified information and the integrity of data. With a portfolio of products such as the DataDiode, Sentyron ensures guaranteed, real-time one-way data transfers. Sentyron is part of CR Group and is based in Delft, the Netherlands.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id7815_8c5a20-36{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id7815_8c5a20-36 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7815_8c5a20-36 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7815_8c5a20-36 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7815_8c5a20-36 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7815_8c5a20-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7815_8c5a20-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7815_8c5a20-36 alignnone has-kb-palette-21-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7815_82ad01-bf > .kt-inside-inner-col,.kadence-column7815_82ad01-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7815_82ad01-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7815_82ad01-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column7815_82ad01-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7815_82ad01-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7815_82ad01-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column7815_82ad01-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7815_82ad01-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7815_82ad01-bf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7815_6f36f0-4b, .wp-block-kadence-advancedheading.kt-adv-heading7815_6f36f0-4b[data-kb-block=\"kb-adv-heading7815_6f36f0-4b\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;text-transform:uppercase;color:#187c74;}.wp-block-kadence-advancedheading.kt-adv-heading7815_6f36f0-4b[data-kb-block=\"kb-adv-heading7815_6f36f0-4b\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading7815_6f36f0-4b[data-kb-block=\"kb-adv-heading7815_6f36f0-4b\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading7815_6f36f0-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7815_6f36f0-4b[data-kb-block=\"kb-adv-heading7815_6f36f0-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7815_6f36f0-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7815_6f36f0-4b[data-kb-block=\"kb-adv-heading7815_6f36f0-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><h2 class=\"kt-adv-heading7815_6f36f0-4b wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading7815_6f36f0-4b\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fe_checkCircle kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Result<\/span><\/h2>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7815_650944-2d, .wp-block-kadence-advancedheading.kt-adv-heading7815_650944-2d[data-kb-block=\"kb-adv-heading7815_650944-2d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7815_650944-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7815_650944-2d[data-kb-block=\"kb-adv-heading7815_650944-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7815_650944-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7815_650944-2d[data-kb-block=\"kb-adv-heading7815_650944-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7815_650944-2d wp-block-kadence-advancedheading has-kb-palette-22-color has-text-color\" data-kb-block=\"kb-adv-heading7815_650944-2d\">Doubled organic reach on LinkedIn (now averaging 812 impressions per post), with an average engagement rate of 15.9% on rebranding and employer branding content.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_2\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een complete naams- en merkverandering doorvoeren na de overname door CR Group, zonder momentum, herkenbaarheid of vertrouwen in de markt te verliezen.<\/p>\n","protected":false},"featured_media":7674,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"cases_cat":[35],"class_list":["post-7815","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases_cat-growth-strategy"],"acf":[],"taxonomy_info":{"cases_cat":[{"value":35,"label":"Growth 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