{"id":5141,"date":"2025-05-05T13:21:11","date_gmt":"2025-05-05T11:21:11","guid":{"rendered":"https:\/\/www.beyondproducts.io\/cases\/ubiqus-technical-identity-solutions-clearly-communicated\/"},"modified":"2026-01-27T13:04:35","modified_gmt":"2026-01-27T12:04:35","slug":"ubiqus-technical-identity-solutions-clearly-communicated","status":"publish","type":"cases","link":"https:\/\/www.beyondproducts.io\/en\/cases\/ubiqus-technical-identity-solutions-clearly-communicated\/","title":{"rendered":"Ubiqu\u2019s technical identity solutions clearly communicated"},"content":{"rendered":"\n<p>Turning technical innovation into commercial impact: that was the challenge for Ubiqu. Beyond Products transformed their complex identity solutions into a clear narrative that resonates immediately, accelerates sales processes, and helps prepare for the eIDAS 2.0 regulation coming into force in 2026.<\/p>\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box4849_308010-84 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box4849_308010-84 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box4849_308010-84 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box4849_308010-84 .kt-info-svg-icon-flip, .kt-info-box4849_308010-84 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box4849_308010-84 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box4849_308010-84 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box4849_308010-84 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box4849_308010-84 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box4849_308010-84\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_aperture kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"14.31\" y1=\"8\" x2=\"20.05\" y2=\"17.94\"\/><line x1=\"9.69\" y1=\"8\" x2=\"21.17\" y2=\"8\"\/><line x1=\"7.38\" y1=\"12\" x2=\"13.12\" y2=\"2.06\"\/><line x1=\"9.69\" y1=\"16\" x2=\"3.95\" y2=\"6.06\"\/><line x1=\"14.31\" y1=\"16\" x2=\"2.83\" y2=\"16\"\/><line x1=\"16.62\" y1=\"12\" x2=\"10.88\" y2=\"21.94\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">About Ubiqu<\/h2><p class=\"kt-blocks-info-box-text\">Ubiqu develops eIDAS 2.0\u2013compliant digital identity solutions in which identities are encrypted and stored in remote secure elements. Their EU-certified technology gives users full control over their identity, which can be securely accessed and shared from any device.<\/p><\/div><\/span><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Technical complexity versus commercial clarity<\/strong><\/h2>\n\n<p>Ubiqu operates as a frontrunner in the market for digital identity solutions, with a deadline for eIDAS 2.0 compliance set for 2026. In this still emerging market, Ubiqu faced a dual challenge: translating their highly advanced technical story into clear marketing communication, and creating awareness in a market that is still taking shape.<\/p>\n\n<p>Their patented technology for securing mobile transactions is groundbreaking, but explaining it to potential customers required significant time and effort, limiting the scalability of their sales process. As a pioneer in this emerging market, it was essential not only to explain their solution, but also to educate the market on why this technology is needed.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hoe Ubiqu&#039;s complexe technische verhaal werd vertaald naar heldere marketingcommunicatie\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/WzgqBdvmfSE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>From marketing strategy to implementation<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>Growth strategy and customer profiling<\/strong><\/h3>\n\n<p>Through in-depth strategy sessions with the Ubiqu team, we analysed their existing customer base. We developed detailed customer profiles and defined a focused growth strategy centred on specific products and market segments. This ensured a clear and consistent focus across all marketing activities.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-value-proposition-1200x675.jpg\" alt=\"\" class=\"wp-image-4851\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Value proposition and messaging framework<\/strong><\/h3>\n\n<p>We developed a sharp messaging framework that clearly communicated Ubiqu\u2019s value proposition. This framework was translated into an effective sales deck in which the products are explained clearly. This not only accelerated sales conversations, but also provided concrete guidance for follow-up.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Marketing as a Service<\/strong><\/h3>\n\n<p>Ubiqu gained access to a full marketing team, consisting of content marketers, a videographer and campaign specialists. This team delivered:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Content creation: development of white papers, blogs, case studies and social media content appealing to both technical professionals and business decision-makers.<\/li>\n\n\n\n<li>Video interviews: professional video interviews with stakeholders and industry thought leaders.<\/li>\n\n\n\n<li>Website optimisation: restructuring the website with a clear focus on core industries and products.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Content strategy<\/strong><\/h3>\n\n<p>Through in-depth strategy sessions with the Ubiqu team, we analysed their existing customer base. We developed detailed customer profiles and defined a focused growth strategy centred on specific products and market segments. This ensured a clear and consistent focus across all marketing activities.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Campaign distribution<\/strong><\/h3>\n\n<p>The LinkedIn strategy was built around two pillars: awareness and conversion. Through targeted awareness campaigns, we built brand recognition within the target audience. In addition, conversion-focused campaigns were deployed to generate webinar registrations.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ubiqu at MWC Barcelona: Partnering with telcos for digital identity solutions\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/mTwwYb_NeCQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Event support<\/strong><\/h3>\n\n<p>At trade shows and industry events, we provided end-to-end support. From merchandising to video interviews with relevant industry figures, we ensured that Ubiqu\u2019s presence at events delivered maximum impact.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Growth acceleration in action: tangible results<\/strong><\/h2>\n\n<p>The new marketing approach led to a significant improvement in Ubiqu\u2019s market position and the effectiveness of its communication. The complex technical story is now clear and accessible. The presentation of the solution was reduced from an extensive technical explanation to a powerful, instantly understandable proposition.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-growth-LinkedIn-followers-1200x675.jpg\" alt=\"\" class=\"wp-image-4853\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-growth-LinkedIn-followers-1200x675.jpg 1200w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-growth-LinkedIn-followers-600x338.jpg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-growth-LinkedIn-followers.jpg 1920w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p>Ubiqu\u2019s LinkedIn presence grew by 400 new followers in a relatively short period of time. At first glance, this may seem modest, but it is important to recognise that Ubiqu operates in a highly specialised market that is still evolving. With the eIDAS 2.0 compliance deadline set for 2026, the industry has not yet fully crystallised, meaning the current focus is primarily on awareness and positioning as a thought leader.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-growth-website-visitors-1200x675.jpg\" alt=\"\" class=\"wp-image-4855\" srcset=\"https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-growth-website-visitors-1200x675.jpg 1200w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-growth-website-visitors-600x338.jpg 600w, https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-growth-website-visitors.jpg 1920w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p>In this context, the results achieved are highly valuable. The combination of webinars, thought leadership content and a consistent social media presence has firmly positioned Ubiqu as an authority in the digital identity landscape. This has resulted in high-quality interactions with exactly the stakeholders that matter at this early stage of the market, laying the foundation for future growth as the market matures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubiqu\u2019s challenge: translating technical identity solutions into commercial impact. Result: a clear narrative that resonates, accelerates sales, and prepares customers for eIDAS 2.0.<\/p>\n","protected":false},"featured_media":5148,"template":"","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"categories":[17],"class_list":["post-5141","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-cases"],"taxonomy_info":{"category":[{"value":17,"label":"Cases"}]},"featured_image_src_large":["https:\/\/www.beyondproducts.io\/wp-content\/uploads\/2025\/05\/Ubiqu-case.jpg",458,304,false],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/cases\/5141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/media\/5148"}],"wp:attachment":[{"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/media?parent=5141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyondproducts.io\/en\/wp-json\/wp\/v2\/categories?post=5141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}