What will you be doing?

As a Demand Generation Manager, you will be responsible for developing and executing the demand generation strategy for our clients. You will take the lead in this role and collaborate with our campaign and content specialists as needed.

Your daily routine will look like this:

• Demand Generation Strategy: You develop a strategy to create awareness, interest, and demand to grow your pipeline—and thus revenue.
• Target Audience & Interviews: Based on a maturity model, Ideal Customer Profile (ICP), and persona interviews, you determine which audience you want to establish authority with.
• Strategic Narrative & Messaging: With a clear point of view and messaging, you help our clients become visible and differentiate themselves.
• Demand Framework: From unaware to brand aware, you know how to develop a content strategy for B2B. You translate the complex buyer journey into content that meets the information needs of your Decision-Making Unit (DMU).
• Campaign Management: Through campaigns, you ensure smart distribution of content across various channels, precisely where your target audience is.
• Analysis and Optimization: You measure the performance of your campaigns, track developments in the pipeline, and adjust strategies for improved results.

Do you recognize yourself in the following?

• You are creative, strategically-minded, and analytically strong.
• You have at least 5 years of experience in B2B marketing.
• You have excellent writing and communication skills.
• You have experience in independently managing projects or clients.
• You are familiar with modern tools and technologies, including AI tools and graphic design tools like Canva.

What do we offer?

• A challenging and responsible position in a small and fast-growing company.
• Working with the latest technologies and trends in B2B marketing.
• An inspiring work environment with opportunities for personal and professional development.
• A competitive salary and excellent secondary benefits.

Who are we?

Beyond Products is a fiercely ambitious B2B marketing agency. We are growing rapidly: in a short time, many (large) players in the IT & Security sector have found us!

That’s partly because in addition to Beyond Products, we’ve also established the platform Security Innovation Stories & Alumni Integrale veiligheid. You also have the opportunity to truly specialize in B2B SaaS, IT & Security, which sets you apart from other marketers!

Working at Beyond Products means learning many new things, ample room for entrepreneurship, surrounding yourself with senior marketers, and launching exciting projects together from scratch. Additionally, we are still in the startup phase, so you can be there right from the beginning!

Applying?

Respond with a brief motivation and a link to your LinkedIn profile, and who knows, you could soon be part of our team! And hey… with a video, you’re ahead 3-0!

Do you have any questions about the position? Feel free to contact Anja den Hertog at phone number 06-40694608 if you have any questions about the position.